- A recent study found that calorie labels on online takeaway menus rarely influence consumer choices, with 77 per cent of adults in England not noticing the information during their last purchase.
- Of those who did notice, 71 per cent reported that the calorie information did not affect their food selection, with taste and price being the most important factors.
- The research indicated that individuals under 35 and those with higher Body Mass Index scores are more prone to ordering takeaways frequently.
- Respondents suggested that alternative interventions, such as traffic-light labels, more healthy menu options, and 'buy one get one free' offers on healthier dishes, would be more effective.
- Experts concluded that calorie labels alone are insufficient to tackle obesity, advocating for systemic changes to make healthy food choices simpler and more affordable for consumers.
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