The AIM Alumni Benefits Program - the key to unlocking exclusive perks & privileges to alumni-led partner establishments

Business & Finance
11 Jul 2025 • 7:00 PM MYT
Zulkifly Baharom
Zulkifly Baharom

An HR practitioner, Sejahtera Leadership Coach & Gusi Peace Prize Laureate.

Image from: The AIM Alumni Benefits Program - the key to unlocking exclusive perks & privileges to alumni-led partner establishments
The cardholder is Dr. Haji Zulkifly Baharom, a bonafide alumnus of the Asian Institute of Management. Pix: Bernie
Image from: The AIM Alumni Benefits Program - the key to unlocking exclusive perks & privileges to alumni-led partner establishments
Alumnus Dr. Zul & Zarina at the lobby pleasanrly decorated with the brand, artwork & commemorative plaques encompassing AIM overall perception & impression. Photo: Azis
Image from: The AIM Alumni Benefits Program - the key to unlocking exclusive perks & privileges to alumni-led partner establishments
AIM issue membership card to Alum Haji Zul that can be used to avail for exclusive member facilities & participate in events with the list of partner establishments. Photo: Bernie

One of the highlights for me revisiting the Philippines this time is receiving the gift of Asian Institute of Management (AIM) ALUMNI CARD with LIFETIME VALIDITY from Alumnus Bernie Jiao, AIM Executive Managing Director. I can present my lifetime membership card to any of AIM partners to avail exclusive discounts, privileges & other benefits. I'm proud to be a bonafide alumus. So, in addition to EMD Bernie, I want to thank Jaika & Abby of AIM Alumni Relations Office (ARO) for making it possible for me to obtain this card. (aimalumni@aim.edu)

My alma mater, AIM is a management school and case research institution located in Makati in the Philippines. It was established in partnership with the Harvard Business School in 1968, internationally accredited with Association to Advance Collegiate Schools of Business (AACSB). AIM produces business professionals, entrepreneurs, data science specialists, military and development leaders who LEAD, INSPIRE, and TRANSFORM in ASIA and beyond. It belives a leader is true to themselves and leads without compromises. (https://aim.edu)

I am fortunate with postgraduate scholarship awarded by PETRONAS was able to pursue and obtain a Master in Management (MM) degree from AIM in 1989. I learned the invaluable guide & wisdom to the mind & culture that make up from the professors to become ASIAN MANAGER as movers of the ‘Pacific century’. I can still remember my best teacher, the late Professor Gaby Mendoza, said:

“Appreciation of cultural differences can be as important as technical competence for business and managerial success in Asia. Deals are won or lost, careers are made or destroyed, and foreign investments flourish or fail depending on how one reacts to unprincipled and unaaccustomed cultural values. International managers can boost business by adapting modern techniques to the Asian setting.”

I recall in AIM classroom, students and professors illustrated learning with real cases & characters involved in management practices and leadership challenges in Asia. We highlighted relationship styles of multinationals and SMEs that can spell success or disaster.


Zulkifly Baharom (hajizul50@gmail.com) is a content creator under the Newswav Creator programme, where you get to express yourself, be a citizen journalist, and at the same time monetize your content & reach millions of users on Newswav. Log in to creator.newswav.com and become a Newswav Creator now!

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