While Amazon is largely synonymous with TVs, vacuums and household essentials, the online giant is also a treasure trove for beauty. Come Prime Day on 16 July, you’ll be able to save on all your favourite brands, from CeraVe to ghd.
For the uninitiated, Prime Day is a mammoth sale that takes place each summer, with the online retailer slashing its prices across everything from Apple Airpods and Ninja air fryers to Sage coffee machines and Simba mattresses.
When it comes to beauty, whether you want to stock up on your favourite fake tan and serums or discover a new moisturiser or toner at a fraction of the cost, Prime Day sees discounts on the likes of Olaplex, Elemis, The Inkey List, Color Wow and plenty more.
From cult classics such as Elemis’s pro-collagen cream, Revlon’s hot brush and TikTok-viral favourites (think Maybelline’s sky high mascara or Rare Beauty’s bronzer stick), the sale will leave you spoiled for choice.
As we start counting down to the sale, find everything you need to know about shopping Prime Day beauty deals below. Plus, we’ve rounded up the best early offers that are getting us excited for the main event, from BaByliss to Maybelline.
Best early Prime Day beauty deals
Maybelline lash sensational sky high mascara: Was £12.99, now £9.04, Amazon.co.uk
Available in a range of colourways, including black, brown, burgundy, blue and pink, as well as a waterproof version, Maybelline’s mascara is a viral hit for good reason. It’s lived in our writer’s make-up bag ever since the product first launched in 2021 – in their review, they found it to be a buildable formula that’s best for lengthening, with a flexible brush allowing the lashes to look instantly longer and more lifted. You can currently save 30 per cent on the price.
Colour Wow dreamcoat spray: Was £27, now £19.95, Amazon.co.uk
Reduced by 26 per cent, now’s the time to snap up Colour Wow’s viral dream coat spray. When our beauty writer tested the cult buy, she said the formula “did a stellar job of keeping my hair straight and adding some serious gloss.” Working through heat-activation, the product adds extra moisture and gloss to locks, giving dull hair a new lease of life.
CeraVe facial moisturising lotion SPF 50 : Was £16.50, now £9.99, Amazon.co.uk
SPF is a non-negotiable, so it’s important to find a daily formula that works for you. Suitable for normal skin, CeraVe’s daily formula secured a spot in our round-up of the best SPF moisturisers. “Including SPF 50 for stronger protection, the lightweight cream houses three ceramides, niacinamide and vitamin E to hydrate and heal whilst shielding from the sun,” our tester said. They added that it instantly absorbs into the skin for long-lasting moisture that’s neither sticky nor shiny. “In a pump-top tube, it’s also easy to apply and small enough to be popped in a bag for on-the-go.” Now, you can save 39 per cent.
Urban Decay all nighter makeup setting spray: Was £28.50, now £23.50, Amazon.co.uk
One of the original make-up greats that had us in a chokehold back in 2015, it’s still the stuff of legend nine years on and, indeed, our freelance beauty writer Helen Wilson-Beevers said her “make-up was sealed and secure from morning until evening”, after testing this product over several months. It’s a mainstay in our beauty team’s make-up bags, and you can save nearly 20 per cent on the price ahead of Prime Day.
Ren clean skincare dark spot removal overnight cream: Was £53, now £22.39, Amazon.co.uk
Securing a spot in our round-up of the best night creams, our tester lauded Ren’s formula has the best for evening out skin tones. Now reduced by nearly 60 per cent, our tester said that the “smooth, silky formula not only smells divine but works to tackle hyperpigmentation while deeply nourishing the skin, reducing signs of dark spots and giving that glow from within.” Doing the hard work for you while you sleep, it’s a bathroom cabinet hero.
Olaplex no.3 hair perfector: Was £28, now £20.58, Amazon.co.uk
In our review of Olaplex’s famous no3 hair perfector, our tester said that the formula is a “modern-day cult classic hair care product” that is “hard to live up to, let alone beat”. Strands started to “feel softer and look healthier the more we used it”. Well worth a spot in our own bathroom cabinet, you can save 27 per cent right now.
Ghd platinum+ professional smart hair styler: Was £239, now £184.05, Amazon.co.uk
This hair tool was tested for several weeks by our assistant eCommerce editor, Sarah Jones, and she was impressed with how quickly the platinum+ straighteners heat up. She loved “using the platinum+ to create curls”, and concluded that “after weeks of use, the platinum+ delivered every single time”, leaving her with “perfectly groomed hair that didn’t need to be gone over more than once”. Hair stylists love it, our team loves it, and it’s reduced by 23 per cent right now.
Revlon one-step volumiser plus: Was £69.99, now £40.99, Amazon.co.uk
Revlon is one of favourite hair tool brands, with the older one-step model earning a spot in our round-up of the best hot brushes. Designed to volumise, style and add shine to wet or dry hair simultaneously, it boasts the power of a dryer and the volume of a styler. “In our experience, it performs best when you work on hair in sections,” our tester said. “Twisting your wrist as you glide through strands gives your locks a speedy volume boost. It doesn’t get tangled or leave hair frizzy, although it is pretty weighty, so bare that in mind.” You can save 41 per cent right now.
St Tropez self tan classic bronzing mousse, 120ml: Was £21, now £5.50, Amazon.co.uk
Get a golden glow this summer with the help of St Tropez’s classic bronzing mousse. A brand that’s renowned with sun-kissed skin, St Tropez is an IndyBest favourite and, while we haven’t tried this exact product, we’re big fans of its products, so we’re sure this won’t disappoint. This golden-tinted tanning mousse claims to be streak-free and adapts to your skin tone for up to 10 days of wear with no self tan smell. Plus, it’s easy to use – simply apply with a mitt, blend and wait for your results to develop over four to eight hours.
BaByliss elegance 2,100W hair dryer: Was £45, now £35.99, Amazon.co.uk
This frizz-busting ionic hair dryer currently comes with an equally smooth 45 per cent saving. The styler has a drying power of 2,100W, three heat settings, two speed settings and a 2.2m power cord. Plus, integral ceramic technology offers extra smoothing help. While we’ve not tried this exact model, we named a similar BaByliss hair dryer best overall in our best hair dryers round-up, where our tester said: “We found hair was less frizzy after using this machine, which has been designed with super-ionic technology.”
Ultrasun face SPF 30: Was £22, now £17.60, Amazon.co.uk
SPF is an essential year-round, Ultrasun’s face SPF 30 is an unscented, moisturising option which offers protection if your skin is prone to irritation. Key ingredients include antioxidants and it was formulated to help prevent sun allergies. A tried and tested IndyBest buy, we included this product in our best SPF for sensitive skin guide. Our reviewer said they found “the lightweight lotion absorbed into skin rapidly” and “the water-resistant broad spectrum SPF is non-comedogenic” so it won’t block pores either.
E.l.f halo glow liquid filter: Was £15, now £12, Amazon.co.uk
TikTok’s favourite alternative to Charlotte Tilbury’s flawless filter, e.l.f’s halo glow liquid filter is on sale with 20 per cent off. In our review of the cult buy, our tester said it “works to blur out any oiliness and forms a nice smooth base for make-up.” Plus, the “ingredient offering is similar too, e.l.f. has squalene and hyaluronic acid for moisture, plus fine powders to fill and blur fine lines and other lumps and bumps.”
When will Prime Day beauty deals start?
Amazon has confirmed Prime Day 2024 will kick off at 12am on 16 July and run right through until 11.59pm on 17 July. But you don’t have to wait until the sale kicks off to shop beauty deals, as the retailer has already discounted a number of top brands, from Colour Wow to Ren.
Do you have to be a Prime member to access Prime Day deals?
Yes, you will need to sign up to Amazon’s monthly subscription service if you haven’t already. As well as getting access to the sale, being a Prime member unlocks a bunch of perks, including unlimited next-day delivery and access to the Prime Video and Amazon Music streaming services.
Amazon Prime costs £8.99 a month, or £95 if you choose to pay for a full year up front. Anyone who hasn’t given the service a go already can get a free 30-day trial of Amazon Prime, which will give you access to all of those juicy Prime Day deals when they arrive.
Voucher codes
For the latest offers on make-up and more, try the links below:
From coffee machine deals to mattress offers, find out more about Amazon Prime Day 2024 here
