The BMW iX3 Flow Edition Will Tickle Your Eyes With Its Animation

BMW iX3 Flow Edition is what Chinese car buyers want

E Ink is the originator, pioneer, and global commercial leader in ePaper technology, announced BMW’s BMW iX3 Flow Edition, featuring E Ink Prism.

The BMW iX3 Flow Edition, unveiled at the April 2026 Beijing Auto Show, is a groundbreaking concept car featuring E Ink Prism technology on the hood, allowing it to display animated, customisable grayscale designs. 

It moves beyond previous prototypes to feature robust, production-ready panels that can change colour for personalisation and temperature management, such as reflecting sun to keep the cabin cool.

Marking a major milestone in the evolution of automotive surface innovation, the BMW iX3 Flow Edition showcases the world’s first integration of E Ink Prism in a series-ready automobile—solidifying a path from visionary concept to production-ready reality.

Building on years of collaboration, the BMW iX3 Flow Edition represents the next chapter in the evolution of BMW and E Ink technology. From the groundbreaking BMW iX Flow unveiled at CES 2022, to the full-color capabilities demonstrated in the BMW i Vision Dee in 2023, and the artistic expression of the BMW i5 Flow NOSTOKANA, the partnership has continuously pushed the boundaries of personalisation, digitalisation, and design.

The BMW iX3 Flow Edition introduces the first integration of E Ink into a car exterior. E Ink Prism is embedded in the vehicle’s bonnet structure, and has undergone BMW’s stringent quality testing, meeting the requirements of automotive engineering and everyday use. The BMW iX3 Flow Edition bridges the gap between custom prototypes to scalable implementation across future vehicle generations.

E Ink’s electrophoretic technology, widely known from eReader displays, uses millions of microcapsules containing charged particles that respond to electrical signals. This enables the vehicle’s surface to dynamically change its visual appearance with extremely low energy consumption, requiring power only during transitions.

At the heart of the BMW iX3 Flow Edition is a curated set of eight animation designs, ranging from subtle, refined transitions to bold, expressive visual statements. These dynamic animations allow drivers to tailor the appearance of their vehicle to reflect their mood, personality, and driving context, enabling a new level of expression, personalisation, experience, and expression.

The BMW iX3 Flow Edition builds on the original vision of transforming the vehicle into a canvas for personal expression. As first demonstrated with the BMW iX Flow, where electrophoretic technology enabled seamless transitions between black and white, and later expanded to a spectrum of colors and patterns, E Ink continues to unlock new possibilities for individualised design.