The Capstone (MRR) Project in conjunction with the Asian Institute of Management's (AIM) 55th Anniversary celebration

Business & Finance
26 Sep 2023 • 7:30 AM MYT
Zulkifly Baharom
Zulkifly Baharom

An HR practitioner, Sejahtera Leadership Coach & Gusi Peace Prize Laureate.

Image from: The Capstone (MRR) Project in conjunction with the Asian Institute of Management's (AIM) 55th Anniversary celebration
AIM-ARO Executive Managing Director Bernie (left) handing over Zul's original MM-MRR 1989 to Project Manager of Philippines Dept of Trade and Industry, Datu Aleem Guiapal, MDM 2008. Photo: Aleem

AIM's digitalization allows alumni to receive the original signed copy of their Management Research Report, more commonly known as the MRR. Alumnus Bernie Jiao, MBM '89, Executive Managing Director, AIM Alumni Relations Office and Interim Director, Integrated Marketing Services Group, said “In celebration of the institute's 55th anniversary, we're excited to announce a special undertaking aimed at reconnecting with alumni and cheering the legacy they've contributed to AIM. We know that their time on campus was filled with countless memories of challenging experiences. Among their unforgettable memories is finishing and defending the MRR. It is a real product of their blood, sweat, and tears.”

Image from: The Capstone (MRR) Project in conjunction with the Asian Institute of Management's (AIM) 55th Anniversary celebration
The student begins to outline MRR during 1st Module-MM program focusing on the industry to which his subject organisation belongs. Photo: Aleem

Bernie added, “Knowing how much the MRR means to alumni, we've undertaken a heartfelt initiative to reunite them with their original approved MRR. We recognize the value & significance it holds for them. It is our pleasure to offer them the opportunity to reclaim this piece of their academic history that will remind them to Lead, Inspire, and Transform.”

I can still remember 35 years ago, the Chair of my MRR Panel, the legendary Professor Gaby Mendoza said, “In the case of business enterprise, the end is economic, in the case of the hospital, it is the care of the patient for his or her recovery; in the case of AIM, it is case method teaching, learning, and the MRR. To achieve these ends is human performance.”

Image from: The Capstone (MRR) Project in conjunction with the Asian Institute of Management's (AIM) 55th Anniversary celebration
Gaby & Rene were AIM top faculty whereas Francisco was then Senior Executive Vice President - Philippines National Oil Company. Photo: Aleem

Aside from the MRR submission and oral defence, is the Walkabout. Inspired by the Australian aborigines' rite of passage, the Walkabout requires students to select, design, and implement a three-week undertaking entirely on their own, without guidance or assistance from the faculty. The student can do anything so long as it is a total managerial-learning experience, it is original, and it involves an element of risk; he must have accomplished his core objectives. The Walkabout, in short, is a true test of a student's real leadership mettle.

Prof. Gaby's observation is still relevant today that the organization of the future enabled by generative artificial intelligence needs to be driven by people. In this supercharged business environment, how can organizations do more than just “keep up” on automation and digitalization? In building an organization, there must be a blend of human and generative AI.


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