- Adidas unveiled its new Adizero Adios Pro Evo 3 running shoes, weighing just 97 grams (3.4 ounces) and costing £450 ($500).
- Sabastian Sawe and Yomif Kejelcha wore these shoes to become the first two men to run a marathon in under two hours in London.
- The shoes achieve their lightness and speed through innovations like a 50% lighter midsole, kite surfing materials, a new "energy ring" carbon fiber design, shorter laces, and a partially covered sole.
- The introduction of these "supershoes" has reignited the "shoe doping" controversy, with critics questioning if they offer an unfair advantage and undermine the spirit of running.
- While designed for elite athletes and not for durability, Adidas plans to adapt the technology for a wider range of consumers in the future, working within World Athletics regulations.
IN FULL