- Spain could overtake France to become the world's most visited country by 2040, according to a joint study by Deloitte and Google.
- The research projects Spain will welcome 110 million annual international arrivals by 2040, exceeding France's projected 105 million.
- France is currently the top destination with 102 million international visitors recorded in 2025, while Spain hosted a record 96.8 million tourists last year.
- Global travel is anticipated to rise significantly, reaching 2.4 billion international trips by 2040 compared to 1.5 billion in 2019.
- Separate data from Amadeus and UN Tourism revealed the Czech Republic is Europe's fastest-growing destination, with air travel bookings up 18 per cent.
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