Hunting down the perfect baju raya is, let’s put it this way, an extreme sport. From holding on to the edges of your seats awaiting each collection drop to beating literally everyone in the queue (both online and offline), everyone is doing their best to come out on top for Raya 2024.
If you’re new to the celebration, Hari Raya Puasa (or Eid) is a day when Muslims celebrate the end of Ramadan. It’s one of the most important festivals in the religion, and in Malaysia, is marked with heartfelt celebrations with family members. The festivities include a feast that features decadent local cuisine, gifting of duit raya to the little ones, as well as visits to the homes of extended family and close friends.
But ahead of all that fun, everyone goes through a frenzy of securing their garments for the first few days. And to save you all that time and anxiety, we have curated some of the best looks to come out of the Raya 2024 launches.
The Most Coveted Raya 2024 Designs For Her
Mimpikita
If texture and embroidery are very much in your sartorial wheelhouse, then look to none other than Mimpikita’s Nostalgia Raya collection. From gentle hues like fern green and blush pink, to bolder takes such as lagoon blue and straight pitch black, the timeless ensembles are wearable beyond the festivities and into your daily life. Of the eight looks curated for women, three of them come with sizes for little girls, so matching with a mini you would be a total breeze. To top it off, the brand is also launching some shoes and scarves to go with the new Raya drop so you can don a full Mimpikita look this year.
Available online and in-store at Mimpikita Bangsar boutique, Isetan KLCC, and The Exchange TRX.
Maslea
Traditional with an edge—that’s how we’re encapsulating Maslea’s Detik Mekar (or Bloom in Love) release. The colour palette comprises moody tones that take a retro turn, but of course, are balanced by punchier combos. Designer Suraya Sharifuddin, who herself wears the kebaya often, elevates the kebaya silhouette by taking inspiration from the trends of the 80s, as well as adding features and embroideries to truly make each design her own. There are 58 eye-catching pieces altogether (that’s for both women and girls) awaiting your mix-and-matching. There are no right or wrong pairings, so if you’re one to enjoy a personal touch, then this is the one to browse through.
Available on Zalora Malaysia.
Inisaya
Batik girlies, get ready. Ini Saya has some truly special batik pieces that will quickly become a treasure in your wardrobe. Through his bridal dressmaking savoir-faire, Inisaya’s Jeffery Goh took it upon himself to craft modern pieces from the traditional design. But here’s the catch: each design is released in limited pieces, so you have to act fast once you see a piece you like. For their Raya collection, the brand has curated a slew of lovely batik wares that include elements such as high necks, ribbons in place of buttons, peplums (yes, it’s making a comeback), and more. The full collection drops on 15 March, so keep an eye out on their socials.
Available online.
FM by Fuzana Mokhtaza
Say it with me: cottagecore is not just a trend; it’s here to stay. For those on the hunt for dainty designs in a mellow colour palette, we suggest you head over to FM by Fuzana Mokhtaza for their Persona collection. With each passing drop (there are two as of writing), they include whimsical creations, such as the graceful peplum kurung and the dreamy pink piece that features playful sleeves. Their other designs are simpler, but no less breathtaking. Utilising her bespoke designing skills, the pieces of the Raya 2024 ready-to-wear collection will fit you like a glove.
Available online and in-store at Isetan KLCC.
Anaabu
Quiet luxury may be on its way out, but quiet glamour is a style that never ceases to please. Over at Anaabu, they have this design language down to a T. In colours of sage greens, cream, brown, and black, they have released loosened editions of traditional silhouettes such as the kebarung, the Kedah top, as well as the kebaya. Pieces are sold as separates, so you get to style every item your way, and you get to integrate it into your closet to let your sartorial flair shine. The best part? They have matching designs not only for him and for her, but also for children, making it the perfect, one-stop-shop for the family.
Available online and in-store at Anaabu physical stores in Kuala Lumpur and Johor Bahru.
The post The Festive Edit: Hari Raya Outfits Worth Adding to Your Collection appeared first on Grazia Malaysia.