- Apple is emerging as a major autumn flavour competitor to traditional pumpkin spice across major US coffee and restaurant chains this season.
- Chains including Caribou Coffee, Paris Baguette, Philz Coffee, and Peet's are expanding their seasonal menus with apple-flavoured lattes, cold brews, and baked goods.
- Other cozy autumn flavours such as pecan, maple, and cinnamon are also featuring heavily alongside returning pumpkin offerings.
- Philz Coffee is prioritising apple, pecan, and cinnamon over pumpkin spice, while Peet's Coffee and Dunn Brothers are splitting their menus between apple and pumpkin options.
- Cracker Barrel is extending the trend to food items, introducing dishes such as Apple Butter Pancakes and Fried Apple French Toast Bake.
IN FULL
