The inspiration behind M&S’s ‘game-changing’ new sandwich

Food
26 Jun 2025 • 6:54 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Marks & Spencer has launched a new limited edition dessert sandwich, the Red Diamond Strawberry & Creme Sandwich.
  • Priced at £2.80, the “game-changing” sandwich features Red Diamond strawberries and light whipped cream cheese on sweetened bread.
  • Its creation was inspired by Japanese "sweet sandos" or fruit sandwiches, which have recently gained popularity in London.
  • M&S promotes the sandwich as a versatile summer indulgence, suitable for various occasions from picnics to afternoon tea.
  • This new offering continues M&S's long history with sandwiches, having sold billions since their introduction in the 1920s.

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