Black Friday 2025 is less than a week away, but most brands and retailers have started discounting early including Amazon, Currys, Smyths and more.
As a writer at IndyBest, I’m practiced at spotting great deals, comparing prices across retailers and keeping track of genuine price drops during Black Friday. In this live feed, the team and I will be pulling out the best Black Friday deals, focusing on offers that are worth your money because either I’ve tested the products myself or the wider IndyBest experts has put them through their paces.
A deal only counts if it’s a good price from a retailer you trust, on a product that’s built to last. From fashion to beauty, tech and fitness, the deals featured here have been properly put through the wringer. And if you’re looking for something specific, IndyBest also has dedicated Black Friday guides covering everything from the Dyson airwrap to the PS5.
Still, it’s easy to overspend in the sales, so before you head to the checkout, make sure the item you’re buying is something you really want and can afford. Our consumer team have shared practical tips to help you get the best value this year.
Black Friday 2025: Latest offers and tips
- When is Amazon Black Friday?
- Smyths Black Friday is live
- Save £235 on this self-emptying Shark vacuum cleaner
- There's big savings at Currys
- Gamers, here's a rare deal on the Nintendo Switch 2 console
Shop Black Friday deals on Ralph Lauren from John Lewis
18:30 , Alice ReynoldsIt’s officially sweater weather, and John Lewis has you covered if you’re looking for Ralph Lauren savings.
Polo Ralph Lauren cotton cable knit jumper: Was £190, now £152, Johnlewis.com
John Lewis has slashed 20 per cent off the price of this Ralph Lauren cable knit jumper. It’s one of the brand’s most popular winter staples, and is super easy to layer.
Best Black Friday laptop deals
18:00 , Alice ReynoldsWith big savings up for grabs, now makes a good time to invest in a better laptop for less. IndyBest tech critic Steve Hogarty recommends choosing which model you want to buy before you scour the deals – this way, you're less likely to be sucked in by the steepest discount on a model that doesn’t fit your needs.
To aid your search, Steve’s put together a curated list of the very best early laptop discounts, plus advice to help you secure the right machine for your needs and budget:
The best laptop deals for Black Friday, chosen by a tech writer
This heated airer is half price at Argos
17:30 , Alice ReynoldsLooking to save on household bills? IndyBest recommends investing in a heated clothes airer and this tried-and-tested model is now just £25.
Beldray heated drying pod system: Was £50, now £25, Argos.co.uk
Dubbed the best budget heated clothes airer by our appliances reviewer, this model is now half price in Argos’s Black Friday sale.
But take note: what you’re buying is the heater unit and the cover that transforms a regular airer into a heated one, so you will need to have (or buy) a tiered airer that measures about 65cm x 55cm x 145cm for the system to work.
Our reviewer, Zoe Griffin, found that this product performed well during her tests, especially for the price. “I found shirts dried in a couple of hours,” she said, while “jeans were ready in less than four hours, with no damp patches”.
When is Lego’s Black Friday sale?
17:00 , Alice ReynoldsLego’s official Black Friday kicks off on 28 November. But for those who can’t wait, there are savings on sets from third-party retailers, including Amazon, Smyths and John Lewis.
Lego Star Wars tie bomber: Was £59.99, now £41.99, Amazon.co.uk
For fans of the franchise, there’s 30 per cent off this Star Wars Lego set which includes a Darth Vader figure with a lightsaber, a Vice Admiral Sloane minifigure and Gonk Lego Star Wars droid. Aimed at ages 9+, this makes a creative and high-quality gift.
Save up to £1,500 with these Black Friday sofa deals
16:30 , Alice ReynoldsIf an interiors revamp is on your horizon, now is a good time to snap up great deals on sofas, from comfy leather to luxe velvet designs.
To aid your search, IndyBest consumer writer Molly Greeves has rounded up the best Black Friday deals on sofas:
Save up to £1,500 on these luxury sofas in the Black Friday sale
Best beauty Black Fridays deals
16:00 , Alice ReynoldsIf you’re after beauty and skincare savings this Black Friday then IndyBest beauty writer Lucy Smith has all you need to know.
She’s found amazing deals on Charlotte Tilbury make-up, while there’s an even bigger reduction on the Braun hair removal system. For this and more head to her article:
34 beauty deals for Black Friday, chosen by an expert
These are the best Black Friday perfume deals
15:30 , Alice ReynoldsBeauty writer Lucy Smith is busy rounding up the best Black Friday perfume deals for 2025. Her favourite Marc Jacobs daisy eau de toilette is now half price at Superdrug, and she’s even spotted an impressive saving on Chanel’s no5, which will no doubt make many people’s wish lists this Christmas.
For all this and more, read her detailed guide:
My favourite Marc Jacobs’ daisy perfumes are reduced this Black Friday
Save £420 on this laptop in the Currys Black Friday sale
15:00 , Alice ReynoldsThis lightweight yet high-performing Windows ultrabook is reduced by £420 at Currys.
Asus Zenbook A14: Was £1,399, now £979, Currys.co.uk
IndyBest tech writer Steve Hogarty called it a "powerhouse of a laptop, packing a 4K OLED display and a fast Snapdragon X Plus processor into a sleek and stylish chassis." Now at its lowest ever price at Currys, you can snap up this premium device for a more palatable price.
What to shop: Zara Black Friday deals
14:30 , Alice ReynoldsFor heavyweight white T-shirts, party-season-ready dresses, polished knitwear and on-trend accessories, Zara is your one-stop shop.
For a curated guide to the best deals, head to senior shopping writer Daisy Lester’s article on Zara’s Black Friday sale:
Zara’s Black Friday sale is my favourite shopping event – here’s what I’m buying
This tried-and-tested toothbrush is discounted at Suri
14:00 , Alice ReynoldsLooking to bring some style to your morning routine? Known for its eco credentials, Suri has launched its Black Friday sale with 20-30 per cent off its toothbrushes.
Suri 1.0: Was £75, now £52.50, Trysuri.com
IndyBest tech critic Steve Hogarty said the “Suri brush itself is easily the best-looking electric toothbrush we’ve ever popped in our mouths” in his review.
“The brush is sleek, slim, and compact, coming in a range of speckled, pastel colourways that look like they’ve been carved from stone,” Steve added. “Even the matching USB charging dock is pretty, resembling something that belongs in a zen garden rather than on your bathroom sink.”
Our top beer dispenser is on sale at Currys
14:00 , Alice ReynoldsIf you’ve had your eye on the PerfectDraft pro, it’s currently more than £100 off in Currys Black Friday sale – just in time for festivities and party season.
PerfectDraft pro: Was £399, now £288, Currys.co.uk
Perfect for entertaining, a beer dispenser offers a convenient way to enjoy your favourite drinks from the comfort of your home. This model is pricey, even with the discount, but it’s the best beer dispenser we tested. “Easy to use, this appliance can be temperature-controlled from the easy-to-navigate PerfectDraft app,” said our testers. “We found it was a real party starter.”
This Ninja double stack air fryer price is slashed at Currys
13:30 , Alice ReynoldsIf you’re looking for a large air fryer without sacrificing as much counter space, Ninja’s double stack model might be the dual air fryer for you. Instead of having two baskets side by side, this design stacks them on top of one another, so you can still cook two different types of food at once but without the work surface footprint.
Ninja double stack XL air fryer: Was £269.99, now £188, Currys.co.uk
“This is a strong, space-saving option for smaller kitchens,” said tester Katie Gregory in her review of a previous double stack model. Now available with more than £80 off, the appliance is currently at its lowest ever price at Currys.
There's a bigger saving on the Olaplex shampoo and conditioner duo
13:00 , Alice ReynoldsIf you struggle with frizzy, heat-damaged hair, this duo could help repair your locks. Global IndyBest editor Eva Waite-Taylor praised the No.4 bond maintenance shampoo for making her hair “much more manageable”.
Olaplex shampoo and conditioner jumbo duo: Was £112, now £68.60, Lookfantastic.com
She also noticed breakages were reduced after using the formula. The conditioner is “seriously hardworking”, too, making hair “less tangled” and “visibly improved” after four months of use, according to Eva. I’m expecting reductions across the whole Olaplex range during Black Friday but, for now, you can save 39 per cent on this jumbo bundle at Lookfantastic.
When is Cyber Monday?
12:50 , Alice ReynoldsCyber Monday is the last official day of the Black Friday sales. Traditionally, it was a special day reserved for online shopping – but now, of course, the entire sale can be shopped online. This year, Cyber Monday falls on 1 December – that’s your last chance to shop the deals. In the past, we’ve seen some of the biggest price cuts on tech during Cyber Monday.
Flannels' Black Friday deals are live
12:45 , Alice ReynoldsFlannels has kicked off its Black Friday event with lots of savings to be found on designer fashion, beauty and homeware. The retailer is offering up to 50 per cent off selected items, plus a £100 voucher when you spend £500.
It’s discounted clothes from Vivienne Westwood, Hugo, Represent, Ugg and more, and deals will continue to roll out in the lead-up and throughout the Black Friday weekend itself.
There's a huge saving on this Oura ring for Black Friday
12:40 , Alice ReynoldsSpotted on the fingers of A-listers from Kim Kardashian to Prince Harry, Oura rings are the hottest wellness device right now. The only caveat? It will cost you. So it’s very exciting to see this deal on the latest offering from Oura.
Oura ring 4: Was £349, now £249, Boots.com
“It has the best sleep tracking of any wearable [...] and it’s the best activity tracker I’ve found in a smart ring so far,” says senior tech critic Alex Lee. Right now it’s £100 cheaper at Boots.
For more discounts on wellness wearables, IndyBest fitness writer Harry Bullmore has all the details about deals on Oura rings and comparisons between the different models:
The Oura ring has been reduced by £100 for Black Friday
How many days of deals does Amazon's Black Friday week 2025 offer customers?
12:35 , Alice ReynoldsAmazon's Black Friday sale started on 20 November and runs until Cyber Monday on 1 December. This means shoppers now have nine days of deals on Amazon.
For the best Black Friday deals from the retailer, IndyBest consumer writer Molly Greeves has all you need to know:
25 Amazon Black Friday deals that are actually worth it, chosen by a consumer writer
You can save 25% on jewellery at Astrid & Miyu
12:30 , Alice ReynoldsIf you’re hunting for a jewellery gift this Black Friday, Astrid & Miyu has slashed 25 per cent off plenty of items, including this tennis bracelet.
Astrid & Miyu tennis bracelet, gold: Was £80, now £60, Astridandmiyu.com
A foolproof present, this bestselling tennis bracelet is now 25 per cent off in Astrid & Miyu’s Black Friday sale. Fashion writer Daisy says the slim gold design is set with cubic zirconias for a subtle bit of sparkle, making it ideal for party season. Lightweight, dainty and easy to pair with anything, it’s one of the brand’s most giftable pieces.
When does Asos's Black Friday sale begin?
12:25 , Alice ReynoldsAs with a number of labels, Asos doesn’t start its Black Friday sale early. If you want to save on the retailer’s clothing lines, you’re going to have to wait to Black Friday itself (28 November).
Thankfully, you’ll have four days to shop the savings, as the sales won’t end until Cyber Monday.
Best Black Friday iPad deals
12:20 , Alice ReynoldsAmong the great savings to be had on Apple devices, I’ve spotted that the 11th-generation iPad Air M3, iPad Mini 7 and even the all-new iPad Pro M5 have dropped in price this Black Friday.
While Apple has announced it will be bringing back its gift card promotions for Black Friday 2025, head to third-party retailers such as Currys, Argos and Amazon for deals on its tech products.
To help your search, IndyBest senior tech critic Alex Lee has rounded up the best Black Friday iPad deals in his article:
All four of Apple’s iPads have been discounted ahead of Black Friday
Gamers, here's a rare deal on the Nintendo Switch 2 console
12:16 , Alice ReynoldsGamers, assemble: EE has discounted the standalone Nintendo Switch 2 console, making it the first retailer to do so since the console launched in the summer.
Nintendo Switch 2: Was £395.99, now £385, EE.co.uk
While £11 is a modest saving, the discount on the console this early is rare. “It’s the small things that really make the Nintendo Switch 2 such a brilliant system,” said senior tech critic Alex Lee in his Nintendo Switch 2 review. “The magnetic Joy-Cons, the improved mic, the snappier UI, GameChat, accessibility – the small upgrades just make using it more enjoyable to play day to day.” Snap up this saving before it’s too late.
The PS5 Slim digital edition has plummeted to its lowest-ever price for Black Friday
12:00 , Alice ReynoldsGamers rejoice, PlayStation kicked off its Black Friday sale yesterday morning, and the retailer has slashed the console to its lowest-ever price.
PS5 Slim digital edition console: Was £429.99, now £289.99, Argos.co.uk
The all-digital PS5 Slim has plummeted by £140 at Argos this Black Friday. A lighter, smaller version of the original machine, it has the same powerful performance, and the newer PS5 Slim even boasts 1TB of storage. You can always add a disc drive at a later date.
How long does Black Friday last?
11:30 , Alice ReynoldsOfficially kicking off on 28 November, Black Friday usually lasts until 1 December which is called Cyber Monday. Black Friday essentially lasts all November-long now, but it almost always ends on Cyber Monday, so make sure to get all your shopping done before then.
Currys Black Friday in 2025
11:00 , Alice ReynoldsCurrys was one of the first retailers to begin its Black Friday sale. It started slashing prices at the start of the month, promising that everything on its site is at its lowest-ever price.
Right now deals include more than £80 off on a Ninja double stack air fryer (now £188, Currys.co.uk), a whopping £200 on the Samsung Galaxy S25 (now £659, Currys.co.uk) and £130 on Dysons’s supersonic hair dryer (now £199, Currys.co.uk).
Plus, if Currys decides to slash it again, you can get your money back on the difference. IndyBest consumer writer Molly Greeves is rounding up the best Currys Black Friday deals in her article:
Currys has slashed these products to their ‘lowest ever price’
I've found a saving on Toniesbox on Smyths Black Friday
10:50 , Alice ReynoldsSmyths Black Friday is live and I’ve found this deal on the Tonies Toniebox 2 which was our top gift for babies and newborns.
Tonies Toniebox 2 Starter Set: Was £99.99, now £79.99, Smythstoys.com
Our reviewer said it blends fun and function, bringing a soothing and entertaining addition to bedtime.
“The sound quality is fantastic, and I like how the device can double as a comforting night light,” Katie Byrne said. “It can also be used as a gentle sunrise alarm, which might prove handy when your child is older.” Now the audio player is 20 per cent off at Smyths.
When is Amazon Black Friday?
10:30 , Alice ReynoldsAmazon’s Black Friday is now live, offering deals across its categories until 1 December. You don’t need to be an Amazon Prime member to shop deals. Like any discounts you spot online, it’s good practice to shop around to see if it’s the best price out there.
To save you time, IndyBest consumer writer Molly Greeves has rounded up 25 Amazon Black Friday deals that are actually worth it in her article:
25 Amazon Black Friday deals that are actually worth it, chosen by a consumer writer
10:00 , Alice ReynoldsThis stylish jumper earned a spot in senior shopping writer Daisy Lester’s review of the best cashmere jumpers. Now, it’s reduced by 20 per cent in Rise & Fall’s Black Friday sale.
Rise & Fall merino cashmere high-neck jumper: Was £175, now £140, Riseandfall.co
When it comes to cashmere, this high-neck jumper is a capsule wardrobe hero. Made from 70 per cent merino wool and 30 per cent cashmere, the jumper has just the right amount of thickness and weight, without compromising on softness and comfort (just remember it’s cool hand wash only). With its slightly oversized roll neck, exaggerated ribbed cuffs and hem, Daisy said the fit is faultless.
This Stubble & Co work bag has money off
09:30 , Alice ReynoldsOne of IndyBest’s top work bags for 2025, Stubble & Co’s functional yet stylish rucksacks are now on sale in the cult brand’s Black Friday sale. Discounted by £22, the roll top is a bestseller for good reason – it features a 13in laptop compartment, a sizeable 15l interior and a bottle holder.
Stubble & Co the roll top 15l: Was £110, now £88, Stubbleandco.com
The bag prioritises comfort, with an air-flow back panel, fully adjustable chest strap and adjustable shoulder straps. Plus, the bag is a great choice for travel, thanks to the luggage sleeve, and it’s crafted from waterproof materials to keep your valuables safe during a downpour.
Does Reiss have a Black Friday sale?
09:00 , Alice ReynoldsReiss doesn’t take part in Black Friday – it’s one of the few high-street fashion brands that opts out of the sale event entirely. Instead, it runs a permanent outlet section on its site, where you’ll find past-season pieces at reduced prices all year round. You can find items at half-price, so it’s basically Black Friday all year long at Reiss.
Why is it called Black Friday?
08:30 , Alice ReynoldsBlack Friday is the biggest sales event of the year. It falls on the fourth Friday of November (the day after Thanksgiving in the US), and is seen as the best time to snap up deals ahead of Christmas. Typically, discounts will continue right through the weekend, until Cyber Monday.
The name refers to being “in the black”, which in accounting terms means making a profit. “In the red” in comparison, means losing money. By the 1980s, retailers had dubbed the huge surge of Christmas shopping the day after Thanksgiving as Black Friday, as it pushed shops from “red” to “black”. It’s as simple as that.
Save £235 on this self-emptying Shark vacuum cleaner
07:00 , Alice ReynoldsAmazon’s has sliced more than £235 off one of Shark’s most popular cordless vacuums for Black Friday.
Shark powerdetect clean and empty: Was £549.99, now £314, Amazon.co.uk
Dubbed the best self-emptying cordless vacuum cleaner in our review, this model impressed appliances expert Joanne Lewsley.
“If you hate emptying your cordless vacuum, this Shark model is a dream come true,” she said. The “clean and empty” station gives you a dust-free way to empty the bin, which Joanne noted is especially helpful if you’re allergy-prone.
