- Connecticut has launched an aggressive billboard campaign in New York City, claiming that Connecticut is the "Pizza Capital of the United States."
- Billboards have been strategically placed in high-traffic areas such as Times Square and even above New York City slice shops.
- The billboards urge New Yorkers to call 1-844-CTPIZZA or visit betterpizzainct.com to share their thoughts.
- Connecticut's tourism department has also taken to social media, challenging New York, New Jersey, Chicago, and Detroit's pizza.
- While Connecticut residents lauded the claim, New Yorkers have responded with skepticism and criticism, with some calling Connecticut cheesy and saying the state has an inferiority complex.
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