I am encouraged reading the candid book review for “The Malaysia Airlines (MAS) We Built” articulated by Professor Dr. Hajah Nor Khomar Ishak, the former Dean, Faculty of Hospitality and Tourism Management, UNITAR International University, that “MAS has always emphasised the training and development of its technical and professional workforce, focusing on cultivating the best customer service skills. The MAS Academy in collaboration with operational line training, implemented core programmes designed to develop specific behaviours, knowledge, values, and skills to achieve agreed-upon deliverables. Readers and managers alike can learn valuable strategies for building world-class workplace training programme.” (www.pvmpublish.com; Publisher: MAS Retirees Association)
In accepting the said book after the launch, Professor Nor Khomar said, “Succeeding in an increasingly dynamic business environment will require airlines to change in fundamental ways. The first place to start: assessing transformation readiness across critical strategy, organisational, cultural enablers & implementing a mitigation plan for gaps. I trust MAS retirees can support universities & industry."
The prominent guest present at the book launch was Ambassador Delia Domingo Albert, the first woman career diplomat to become Secretary (Minister) of Foreign Affairs in Asia. She emphasised that, “The airline industry is facing a number of forces that forces will require its top management to make significant changes to their core business. Digital technologies are increasingly enabling new ways to engage with customers & optimise operations. Combined, this set of forces will drive waves of change in the next 20 years.”
In echoing the two eminent ladies, University of Cyberjaya (UoC) Professor Dato' Vignaesvaran, who's former CEO Human Resource Development Fund agreed “Leaders need to ensure they've right talents for the future that accounts for disruptive trends, examines a range of scenarios and assesses the risks of inaction. It's citical to assess talents who will play a key role in transformation initiatives.”
I concur with them for a clearly defined vision where an organisation is headed in long & medium-term that provides a “north star” for transformation, and is a critical enabler. Airline leaders need to have a perspective on how the business is gong to look like in 10 or 20 years.
Zulkifly Baharom is a content creator under the Newswav Creator programme, where you get to express yourself, be a citizen journalist, and at the same time monetize your content & reach millions of users on Newswav. Log in to creator.newswav.com and become a Newswav Creator now!
The User Content (as defined on Newswav Terms of Use) above including the views expressed and media (pictures, videos, citations etc) were submitted & posted by the author. Newswav is solely an aggregation platform that hosts the User Content. If you have any questions about the content, copyright or other issues of the work, please contact creator@newswav.com.