The popular Oura ring 4 has dropped to its lowest ever price in the Boxing Day sales – good news for those seeking a sleek new wearable for 2026.
The brand has slashed up to 30 per cent off the default titanium styles on its website, with the more premium ceramic collection boasting savings of up to £50. Several third-party retailers have jumped in on the action too, with Boots, Currys, Amazon and John Lewis all lowering the price of the Oura ring 4 from £349 to £249.
Oura’s deals will last until 5 January, giving post-Christmas shoppers a few days to capitalise on the discounts.
We've seen a few uninspiring Boxing Day deals, but these discounts on the Oura ring are worth considering. The savings match those seen over the Black Friday weekend in November – the lowest ever on the product – and Oura tops our roundup of the best smart rings on the market.
Read on to find out more about the fitness tracker and the current discounts available.
Keep up to date on the latest deals with our Boxing Day sales coverage.
Oura ring 4: Was £349, now £249, Ouraring.com
I think the standard silver Oura ring 4 is your best bet for value for money. As mentioned above, you can currently snag one for £249 from several retailers, making it the cheapest way to get your hands on Oura’s latest wearable.
The Oura website would be my go-to. By going straight to the source, you can enjoy a free sizing kit to make sure your wearable has an appropriately snug fit.
But should you buy one? The Oura ring is an impressive product, hence its spot at the top of IndyBest’s best smart rings roundup. The latest iteration is “a huge step up from the gen 3 across the board – the design, battery life, features and in-app experience have all improved”, said The Independent’s fitness and wellbeing editor Emilie Lavinia in her review of the Oura ring 4.
“The price of the Oura ring may put some people off, but I’d argue this is a more lifestyle-led tracker than most. It’s a more valuable investment for regular people who want to take charge of their health, work with the AI coach, and share reports with their doctor. It doesn’t seem as exclusive or athlete-focused as many other wearables.”
But the Oura ring is not for everyone. Take me, for example. As someone who can often be found with a barbell in hand or practising their gymnastics, a finger-worn fitness tracker doesn’t appeal, as it gets in the way of my grip.
Bear this in mind when weighing up whether to buy an Oura ring – health-driven folks and those looking to optimise their lifestyle will love it, while ardent gym-goers might want to stick with traditional smartwatches.
Why you can trust IndyBest reviews
The IndyBest team is a collection of specialist writers who live and breathe their subject areas. Whether you’re shopping for tech, fashion, homeware, hardware, food or fitness, they have spent the year reviewing the best products and recommending those that impress on test.
Emilie Lavinia and Harry Bullmore are The Independent’s fitness and wellbeing editor and senior fitness writer, respectively. In 2025, they tested everything from the best protein powders and kettlebells to the top supplements and probiotics. They are also rarely without at least one wearable on their wrists and fingers.
On top of this, they keep an eye on the prices of products that impressed them. This way, when sales season rolls around, they are able to recommend quality products at genuinely good prices, while sidestepping exaggerated price cuts.
Want more bargains? Check out IndyBest’s guide to the best Boxing Day sale deals
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