The UK’s number 1 mascara is less than £8 for Black Friday

BeautySales & Promo
18 Nov 2025 • 12:37 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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For many of us, the best mascaras are desert-island beauty essentials – instantly making lashes look longer, fuller, and perfectly defined. Standing out in a crowded market, Maybelline’s sky high mascara is among the most popular drugstore buys. Having amassed millions of views on TikTok for its effective, affordable formula, it’s now even cheaper, thanks to Black Friday.

Usually costing £12, the mascara is often discounted by more than 45 per cent, making it a total steal. It’s easy to see why this product is such a crowd-pleaser, too. In her review of Maybelline's sky high mascara, IndyBest assistant editor Sarah Jones said: “My eyelashes instantly looked lengthened and lifted, and, most impressively, stayed that way all day.”

The best part? You don’t have to wait until the official Black Friday weekend (28 November) to grab a bargain. Amazon has already dropped the sky high mascara to less than £8. If your old tube is dried up and in desperate need of a replacement, keep scrolling for all the details of this deal.

Maybelline New York lash sensational sky high mascara: Was £12.99, now £7.87, Amazon.co.uk

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Maybelline’s New York sensational sky high mascara boasts a uniquely designed brush that’s long, thin and densely packed with tiny plastic bristles. This makes it ideal for getting to hard-to-reach areas and easy to manoeuvre from all angles with minimal mess.

When Sarah Jones, beauty buff and assistant IndyBest editor, shared her in-depth review of the Maybelline sky high mascara, she raved about the tiny bristles that line the wand, which she found “helped comb through each and every lash – yes, even those pesky ones right in the corner”. You can pick it up for half price right now. The price of the mascara tends to fluctuate on Amazon. If you notice it creeping back up, another price drop is likely just around the corner.

Why you can trust IndyBest’s coverage of the best Maybelline mascara deals for Black Friday 2025

The IndyBest team has been working across sales events such as Black Friday and Cyber Monday for years. We know that bringing you the best deals isn’t just about finding the best discounts, it’s also about spotting the best savings on top-rated, high-performing products that we’ve tested, and from brands that we trust. I’ve tried and tested lots of beauty from the best liquid blushes to the best brown pencils, so I know an excellent deal when I see one.

We’ve also rounded up the best Black Friday beauty deals we’re expecting for 2025, from Dyson to Olaplex