- A new report by hospitality group Accor reveals that Europe will remain the powerhouse of the global travel industry over the next decade.
- In 2025, Europe welcomed 810 million international tourists, accounting for 53 per cent of all global arrivals.
- Inbound visitor spending in Europe is forecast to increase from €825 billion (£691 billion) in 2026 to more than €1.3 trillion (£1.1 trillion) by 2036.
- Lesser-known destinations such as Romania, Hungary, and Latvia are expected to outperform the European average for accommodation growth.
- Visitor arrivals from the Middle East and Asia-Pacific are projected to grow significantly by 93 per cent and 88 per cent respectively by 2036.
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