TikToker launches campaign to buy Spirit Airlines

Business & FinanceStartup
6 May 2026 • 4:25 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

TikToker launches campaign to buy Spirit Airlines

  • A TikTok campaign, started by content creator Hunter Peterson, has secured over $132 million in non-binding pledges to purchase and revive Spirit Airlines after the budget carrier ceased operations.
  • The campaign, which aims for a community-owned model, has attracted interest from more than 170,000 people, with Peterson's initial video reaching 6.1 million views.
  • Spirit Airlines announced on May 2 that it was ceasing operations immediately due to years of financial losses and an inability to secure hundreds of millions of dollars in liquidity.
  • The plan faces significant legal and financial obstacles, including rigorous U.S. Department of Transportation regulations and the need for over $1 billion to settle debts and resume flights.
  • Critics question the validity of the non-binding pledges and the viability of the proposed leadership, while supporters emphasize the importance of maintaining a low-cost alternative in the market.

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