Time to approach voters digitally in coming state polls: Zahid

KUALA LUMPUR – The compatibility of party machinery, seat distribution, and methods of communication with voters are among the areas that Umno and Barisan Nasional (BN) need to examine with their political partners in the unity government to face the coming election in six states.

Umno president Datuk Seri Ahmad Zahid Hamidi, who is also the deputy prime minister, said that for example, conventional methods such as face-to-face campaigning can no longer be a priority in approaching voters.

“We must move towards the use of digital systems instead of analog. If we don’t change, we will continue to be in our old cocoon.

“But I am confident that after we were hit by the results of the 15th general election, we will change and we have started to change. I told the Wanita, Youth, and Puteri leaders to learn from the mistakes of other parties as well,” he said.

He said this when appearing as a guest on the Umno Memilih 2022-2026: Inilah Rumah Kita show on Facebook Live via NRChannelTV tonight. – Bernama, March 16, 2023