Today, it is impossible to imagine a world where endlessly scrolling through reels isn’t a common pastime. From celebrity endorsements to promotional content and entertaining videos by professional content creators, there is hardly a subject that has escaped the reel-mania. In 2025, Indian actor Deepika Padukone made headlines when one of the videos she shared became one of the most-viewed Instagram reels, amassing a staggering 1.9 billion views.
The video, a promotional reel created in collaboration with Hilton Hotels, toppled the previous record-holder, a BGMI video featuring Hardik Pandya, to claim the top spot on the podium. What’s more, one of Deepika Padukone’s earlier Instagram reels from 2023, in which she lip-syncs to the viral “looking like a wow” clip, also made it into the top 30 most-viewed reels, with 225 million views. This only goes to show the immense power, accessibility, and reach of social media.
The rise of Instagram reels in the digital content creation landscape has been truly unprecedented. What began in 2020 as a strong competitor to TikTok quickly evolved into a massive phenomenon, soon dominating every facet of the Meta platform.
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In an increasingly competitive world where numbers dictate success, here is a list of some of the most-viewed reels on Instagram. A glance at it reveals how the realm of short videos has transformed content creation into a full-fledged and lucratively monetised vocation. In fact, several names appear repeatedly among the top 30 most-viewed reels on Instagram, boasting jaw-dropping statistics that run into hundreds of millions and even surpass a billion. Notable names include the profiles of the multiplayer game Battlegrounds Mobile India (BGMI), Cristiano Ronaldo and Khaby Lame.
Looks like this reel-ationship is getting stronger than ever!
Here are the most-viewed Instagram reels that set records
1. ‘Hilton for the Stay’ by Deepika Padukone (1.9 billion+ views)
Deepika Padukone is no stranger to high-profile brand endorsements. Following associations with names like Louis Vuitton, Cartier, and Qatar Airways, her résumé now includes Hilton Hotels. She posted a reel on 9 June 2025, which has since garnered over 1.9 billion views, recording the highest figure to date and topping the list.
As Hilton’s global ambassador, Padukone takes viewers through the luxury-meets-functionality amenities, gourmet cuisine, and comfortable stays offered by Hilton Hotels. Here, every need is seamlessly taken care of, and the prime locations of each hotel keep a busy individual like the actor herself well-connected.
The reel has received over 1.3 million likes.
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2. ‘Take the Shot’ by BGMI x Hardik Pandya (1.6 billion+ views)
Battlegrounds Mobile India (BGMI) partnered with Indian ace cricketer Hardik Pandya for a promotional campaign in September 2023. The reel provides a video camera point-of-view following Pandya as he prepares for a photoshoot.
Pandya announces his debut in the world of battlegrounds as he prepares to bag the man-of-the-match glory here as well. Watch the high-voltage reel to feel the energy of the titan taking on the mobile game.
Securing the podium position as the second most-viewed Instagram reel, this promotional video has amassed 4 million likes.
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3. ‘Flex Your New Phone’ by BGMI (1.4 billion+ views)
Does your new phone have BGMI? No? Then it is of no use, says this promotional video. The video shows a happy son coming to show his new phone to his dad, who is busy fixing a table. But the dad checks out the device and dismisses it. Despite the son sharing its latest features, he is unimpressed, and when the son says there’s no BGMI, the father uses it to fix the table.
The reel gives a list of the game’s specs, backgrounds and simulations and urges viewers to flex their phone only with the BGMI app.
In third place on the podium, this reel has received over 2 million likes.
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4. ‘Flex Your New Phone friendship edition’ by BGMI (841 million+ views)
Another cool video by BGMI to flex your phone is among the top 5 most-watched reels on Instagram. The short video shows two friends standing on a balcony during Diwali celebrations. One of them shows their phone to the other, who drops it, saying it’s useless. When asked why, he says that without the BGMI app, the phone is nothing.
Like the previous ‘Flex Your New Phone’ reel, this too ends with a list of the latest BGMI specs, high-end graphics, powerful gameplay and customisable settings.
This most-watched Instagram reel has over 552k likes.
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5. ‘Has anyone seen the ball?’ by Muhammed Riswan (558 million+ views)
Hailing from Kerala, India, football freestyler Muhammed Riswan is not just a pro with his kicking tricks but also nails the art of going viral. No wonder he has surpassed the figures attained by Khaby Lame as well.
While most of his reels have crossed the million-view mark, ‘Has anyone seen the ball?’ remains a classic. In this mere five-second-long video, Riswan kicks a football into a waterfall, and the camera shows it toppling off some rocks before finally disappearing behind the cascade. The reaction at the end is unmissable!
As one of the most-watched Instagram reels, it has 10.2 million likes.
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6. ‘No escape from here’ by BGMI (502 million+ views)
This viral BGMI reel shows stand-up comedian Rahul Subramaniam announcing a challenge for five creators, Snax, Krutika, Ghatak, Goblin and Mamba. The announcement video shows Subramaniam warning the creators that he has a plan that they will never forget, and montages of an escape room follow.
As one of the most-viewed Instagram reels, it has garnered over 451k likes.
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7. BGMI Royale Mode on (447 million+ views)
Another highest viewed reel from the house of BGMI, this video asks a very important question — what do you do when you’re bored of playing BGMI every night? You make a change. That is why when the Royale Mode is on, “change toh banta hai.”
This reel has earned over 1.49 million likes.
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8. ‘Watch me plan dinner in seconds’ by Samsung Mobile (446 million+ views)
Samsung phones are an embodiment of cutting-edge technology and innovation. Now powered by AI, it offers some outstanding solutions for modern life. Just speak to your AI assistant, ask for recommendations for perfect dinner restaurants and let AI take care of the rest. dful. This is how date night is made perfect.
This viral Instagram reel has earned 373k likes.
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KPop Demon Hunters" sizes="(max-width: 400px) 100vw, (max-width: 650px) 75vw, (max-width: 900px) 40vw, 1000px" loading="lazy"> 9. ‘Phone ya dabba’ by BGMI featuring Neeraj Chopra (407 million+ views)
Neeraj Chopra’s incredible feat on the track needs no introduction; hence, when he says your phone is “bekar”, you ought to listen. When a group of friends flex their phones, the ace athlete checks them out and calls them useless. He brings out his phone and says, without BGMI in them, these phones are all just “dabba” (boxes).
This popular Instagram reel has over 737k likes.
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10. ‘Kaun hai collector’ by BGMI (404 million+ views)
Who is the ultimate collector? When the goons of a village are on the hunt for the “collector”, they come across a lanky guy plugged into BGMI. When asked if he is the collector, the guy replies, “Yes.” Helmets, cars, suits, weapons, he has collected them all in the BGMI lab! There goes the new promo video for the BGMI lab, where all your collectables will be found.
The video has garnered over 1.8 million likes.
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11. ‘Sure we can send you that’ by Samsung Mobile (330 million+ views)
Samsung takes another spot on the list with the ‘Sure we can send you that’ reel featuring BTS heartthrob J-Hope. The promotional video with the K-pop idol sent the internet into a frenzy in no time.
It has a very simple concept — just J-Hope posing for a selfie with his charismatic smile. But the Korean tech company hit the roof by banking on the craze and love from the massive BTS ARMY. They never fail to hype the septet, and this proves the band’s global stardom.
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Ranked among the most-watched reels on Instagram, this video has over 1.05 million likes.
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12. ‘Biwi se panga mat lo and flex your new phone’ by BGMI (311 million+ views)
Another ‘Flex your new phone’ reel from BGMI, this funny video features a man showing off his new phone to his busy wife. The woman immediately rejects it and sarcastically responds by saying that without BGMI, it is good for nothing. Glimpses of top-end graphics, customisable settings and new features follow.
It is one of the most-viewed Instagram reels and has garnered over 150k likes.
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13. Lionel Messi x Mastercard priceless ad campaign (310 million+ views)
Argentinian football icon Lionel Messi joined forces with Mastercard for a brilliant ad campaign showing how fans globally adore him. The video shows Messi going to different places and trying to make payments with his card, but no one lets him pay. One day, he goes to a clothing store and decides to pay for everyone at the bill counter. That’s when his Mastercard comes to play, and happy kids get his autograph.
This June 2024 reel has over 1.6 million likes.
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14. Dog snatches dress by Hannah Stocking (310 million+ views)
Another funny reel on this list is where two girls pose together in beautiful dresses, but a dog comes and snatches one of their outfits and runs away. The woman is left shocked and quickly runs behind the dog.
The reel has amassed over 7.1 million likes.
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15. Prime drink WWE reel by IShowSpeed (310 million+ views)
On the list of most-viewed Instagram reels, IShowSpeed’s WWE reel has received a lot of attention. It shows the YouTuber wearing a Prime drink outfit and aggressively calling out to Randy Orton. Later, he faces the WWE wrestler, without the outfit, and is instantly taken down amid loud cheers from the audience.
The reel has over 15 million likes.
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16. ‘A present for my family’ by Cristiano Ronaldo (309 million+ views)
Cristiano Ronaldo has one of the most-followed Instagram accounts — 662 million followers to be precise. The football icon often posts videos featuring candid moments with his children and partner Georgina Rodriguez. One of the most viewed Instagram reels on his page showcases the family celebrating Ronaldo getting a golden play button from YouTube for crossing 1 million subscribers.
The viral reel shows him unveiling the play button, with his kids touching it, as he explains what it is all about. In the caption, he also thanks all of his ‘SIUUUbscribers!’
The popular reel has over 19.8 million likes.
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17. ‘The CUTEST thing ever happened at the END of the video’ by Aurélien Froissart (302 million+ views)
If you enjoy some soulful music and browse through such related content on the app, there’s no way you have missed the brilliant Aurélien Froissart. The popular social media artist has taken over the internet with his amazing piano-playing skills.
A glimpse through his profile will show he takes up song requests from strangers from all over and translates them into gorgeous piano pieces. At times, some creative audience members also collaborate with him, and the ambience of the place comes into a trance.
One such video that soared past 300 million views features a nine-year-old violinist who approaches him to play “Carol Of The Bells”. Just as Froissart starts playing the tune, the little girl takes out her violin and starts jamming with him. The melody leaves onlookers awestruck.
It is counted among the most viral Instagram reels and has garnered over 32 million likes.
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18. ‘Mobiles homeoffice’ by Lorikbun (300 million+ views)
Remote working systems have opened up the scope to travel while you are on the job. One of the most outstanding lifestyle, fashion and travel content creators, Lorik has taken this idea notches higher.
As he skis on a snow-clad mountain, his collaborator lies down and offers a chair of sorts for him to sit and take a call. Quite a daredevil act, the Instagram reel is sure to beat your midweek blues and wake the travel-lover in you.
This reel has received over 9.9 million likes.
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19. ‘Learn from Khaby’ by Khaby Lame (298 million+ views)
Have you ever left home and suddenly wondered, “Did I leave the iron plugged in?” It’s a familiar and unsettling feeling that many of us can relate to. Well, Khaby Lame, Instagram’s king of silent comedy, captured this universal dilemma perfectly in one of his viral reels.
His 2021 reel ‘Learn from Khaby’ features Lame checking an iron multiple times to ensure it is unplugged and the appliance is cold.
As one of his most-watched reels on Instagram, it has raked in over 11.4 million likes.
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20. ‘The visitors’ by BGMI (297 million+ views)
This creative announcement video was released when the popular multiplayer game introduced some brand-new character suits. The ad film tickles the funny bones of BGMI fans perfectly.
In an X-Suit ad film shoot, a spoiled actor rejects all the alien and animal suits worn by other characters. He constantly demands the shoot to be cancelled with hilarious excuses. The crew is fed up with his attitude and fears that if the X-Suit campaign is never finished, it will never reach the audience.
The viral reel has garnered over 1.5 million likes.
21. ‘There’s no dark side of the moon’ by Samsung Mobile (298 million+ views)
Okay, another Samsung ad campaign with over 100 million views, and we aren’t complaining.
Captioned, “There’s no dark side of the moon with the #GalaxyS23 Ultra,” this clip flaunts the Galaxy’s capability to photograph the night sky at its best. Its 100x zoom feature allows you to easily capture the moon’s unfiltered beauty without compromising picture quality. This Instagram reel also urges users to try the Samsung Galaxy S23’s visuals and design technology.
A stunning campaign to watch, the reel has garnered over 730k likes.
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22. ‘How much tape to stop a Lamborghini?’ by MrBeast (292 million+ views)
Mr Beast is known for his charity stunt videos and massive giveaways. However, this viral Instagram reel features a Lamborghini speeding through duct tape strips. The challenge is to see how many such strips are needed to stop the car. Turns out, the answer is 25001.
This reel has amassed 4.8 million likes.
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23. ‘Noob ho tum log’ by BGMI (287 million+ views)
We all have had those times when the game gets intense and players start to shout over voice chat. This reel shows four such friends with different chat personalities, engrossed in BGMI. One of them starts shouting “Noob ho tum log” (you all are noobs), one whispers strategies, the other is confused, and the last one is quiet. As the person keeps shouting, the reel ends with the quiet person saying, “Tum logo ne bhi usko mute kiya hai kya?” (You guys have also put him on mute?)
The funny reel has garnered over 400k likes.
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24. ‘Hai thoda time, play thoda BGMI’ by BGMI (283 million+ views)
BGMI never fails with their funny promo videos, and this one is another example. What is the connection between a balloon-bursting contest and a multiplayer game?
Well, when Sushil breaks the record at a bizarre competition, he parties hard while the food remains untouched. The next morning, pigeons have a gala feast on them and then poop all over a boss’s coat. This causes him to be late for the office, implying his employees have some free time. And when you have some time, you play BGMI.
The best part: the video calls pigeons “Asmaan ke kutte” (dogs of the sky)
The reel has received over 345k likes.
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25. ‘Not all kids are funny’ by Khaby Lame (273 million+ views)
This 2022 Instagram reel shows Khaby Lame sitting in his car at a traffic signal, where he smiles and waves at a kid sitting on a bike in front of him. The kid appears to be quite disinterested, with a poker expression, and when Lame greets him, the kid surprises him with the most bizarre reaction. Lame’s hilarious expression, paired with the all-too-relatable feeling of being caught off guard by a child’s surprising behaviour, won over the internet.
The viral reel has over 19.1 million likes.
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26. Siuuu With Cristiano Ronaldo and Mr Beast (257+ million views)
The footballing legend meets one of the greatest YouTubers, Jimmy Donaldson, aka Mr Beast, for a fun collaboration. Here, Ronaldo teaches his signature SIUUU move to the content creator.
The viral reel on Instagram has over 15 million likes.
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27. ‘I am So Sorry @thetravellustsoul’ by Rohit Sharma (255+ million views)
It’s a new battle of the sexes! Indian content creators Rohit Sharma and his wife are known for depicting the daily chores and situations that married couples face. In this 2023 reel, the two are seen threatening each other with their favourite belongings.
While he’s seen smashing his wife’s lipstick, the latter is about to throw his Air Jordans out of the window. When she ‘fake’ throws his sneakers, Sharma instantly breaks her lipstick. As soon as he does it, he realises it might be the biggest mistake of his life. The reaction towards the end will set you up for a laughter riot.
As one of the most-viewed Instagram reels, it has 6.39 million likes.
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28. Muhammed Riswan scares a stranger with football trick (237+ million views)
After the rare achievement of tossing the football into a waterfall, Riswan produced yet another most-viewed Instagram reel. This time, he takes to the streets where he pretends to hurl a football towards a stranger, speaking on the phone. Scared, the passerby tosses the phone, and Riswan balances it on his foot in a cool show of moves.
The reel has earned over 6.8 million likes.
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29. ‘Looking like a wow’ by Deepika Padukone (225+ million views)
In addition to securing the top spot, Deepika Padukone has another reel on this list. In 2023, the “Looking like a wow” meme and audio clip went viral like wildfire; even celebrities couldn’t escape it.
Here, a glammed-up Padukone lip-syncs to the audio clip, expressing her admiration for the way she is all dressed up. Fans loved it and showered her with affection. This playful side of the otherwise poised actor particularly appealed to viewers, making it a widely popular video.
One of the most-watched reels on Instagram, it has over 7.7 million likes.
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30. ‘It works’ by Khaby Lame (222+ million views)
It is amusing how Khaby Lame creates such viral reels out of mundane situations. The video begins with someone attempting to pour a liquid from a jar into a drum with a small opening. Inevitably, they spill it everywhere. They also try using a glass, but that fails as well. They then cut a plastic can to make a DIY hack for pouring the liquid, but Khaby isn’t impressed. A bewildered Khaby then demonstrates that funnels exist to simplify the process.
The reel has achieved over 11.7 million likes.
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(Hero and featured image credit: S O C I A L . C U T/ @socialcut/ Unsplash)
Note : The information in this article is accurate as of the date of publication.