The post Tomei Launches Malaysian Flora Gold Coin Collection & CARE Fund Campaign in Continued Support of WWF-Malaysia’s Conservation Efforts appeared first on WORLD OF BUZZ.
Tomei Group, in collaboration with WWF-Malaysia, today launched the “Malaysian Flora Collectible Gold Coins Set” (MY Flora Gold Coins) alongside the “Tomei CARE Fund Support Campaign 2026” in support of conservation efforts and the promotion of responsible resource stewardship that benefits both ecosystems and communities.
The MY Flora Coins set features four of Malaysia’s iconic and rare botanical treasures, celebrating the nation’s extraordinary rainforest heritage while raising awareness of the importance of plant conservation. As one of the world’s megadiverse countries, Malaysia possesses exceptionally rich biodiversity, including numerous endemic species found nowhere else on Earth, making its natural heritage highly valuable to both the global community and future generations.
A complete set comprises four identical gold coins containing a total of 12.44g of 999.9 fine gold, with each coin weighing 0.1 ounce (3.11g). The collection is limited to only 800 sets nationwide, with each set carrying an individual serial number. The “Malaysian Flora Collectible Gold Coins Set” is launched at a retail price of RM8888.00, which may vary in accordance with international gold price fluctuations.
The collection showcases four remarkable flora species that symbolise the uniqueness of Malaysia’s tropical rainforests:
- Hibiscus, Malaysia’s national flower.
- Slipper Orchid, with the subspecies Paphipledilum rothschilianum, crowned with the title Gold of Kinabalu and recognised as one of the world’s rarest and most valuable orchids, found exclusively in Sabah’s Kinabalu Park.
- Pitcher Plant, with the subspecies Nepenthes rajah endemic to Kinabalu Park and one of the world’s largest carnivorous plants
- Rafflesia, the world’s largest flower found in both the rainforests of Peninsular and East Malaysia.
The launch marks Tomei’s second conservation-themed collaboration with WWF-Malaysia, following the introduction of the “Limited Edition Gold Coins Collection in Commemoration with WWF-Malaysia 50th Anniversary” in 2022. While the previous collection highlighted endangered wildlife, the MY Flora Gold Coins extend conservation from fauna to flora, while emphasising the importance of protecting Malaysia’s tropical rainforests.
Tomei Independent Non-Executive Director, Tan Sri Dr. Madinah Binti Mohamad, announced that under the Tomei CARE Fund Support Campaign 2026, 2% of the retail price from every MY Flora Gold Coins sold will be channelled into the Tomei CARE Fund, from the launch of the campaign until its conclusion in June 2027, or earlier upon the complete sell-out of all 800 sets. After completion of the campaign, Tomei will formally handover the total contribution accumulated in Tomei CARE Fund to WWF-Malaysia in support of its environmental conservation efforts.
“We are committed to raising a minimum of RM70,000 through this campaign and are confident that the total contribution will exceed RM100,000. Through this collaboration, we hope to empower consumers to respond to this meaningful conservation efforts while preserving a valuable collectible,” she said.
Tan Sri Dr Madinah further highlighted that sustainability considerations were embedded throughout the product development process. The coins were produced using recycled gold sourced from traded-in gold, while the packaging and printed materials prioritise environmentally-friendly materials, including paper certified under Forest Stewardship Council (FSC) Chain of Custody standards, wherever reasonably practicable.
She added that Tomei continues to fulfil its environmental responsibilities by promoting lower-carbon-footprint practices, including sustainable consumption through its gold trade-in programme. The initiative encourages jewellery recycling, helping to reduce the environmental impacts associated with new gold extraction.
Towards a Long-Term Strategic Partnership
Tomei Group Managing Director, Datuk Ng Yih Pyng said Tomei highly values its partnership with WWF-Malaysia and looks forward to strengthening the collaboration in the years ahead.
“Following our meaningful partnership in 2022, we have been keen to establish a long-term strategic relationship with WWF-Malaysia. We look forward to exploring more opportunities to work together in advancing conservation efforts, promoting sustainability, and reducing environmental impact for future generations,” he said.
WWF-Malaysia Senior Director of Partnerships, Tay Mooi Geok shared her appreciation for the partnership and expressed hope for its continued growth in the years ahead.
“Malaysia’s rainforests are home to extraordinary plant species found nowhere else in the world. Protecting these natural treasures is essential not only for biodiversity, but also for the wellbeing of communities and future generations.
The partnership with Tomei demonstrates the important role corporations can play in conservation, in supporting nature protection and in creating lasting impact. Beyond financial support, this partnership helps amplify awareness and reinforces the message that everyone plays a part in conserving nature and environment.”
Symbolic Rainforest Sustainability Ceremony
On 21 August, representatives from Tomei and WWF-Malaysia participated in a symbolic tree-nurturing ceremony during the launch event. Guests collectively watered seeds for sprouting to represent the nurturing and preservation of rainforests, underscoring the shared aspiration for long-term rainforest sustainability.
Among the distinguished guests present were Tomei Independent Non-Executive Director, Tan Sri Dr. Madinah Binti Mohamad; Tomei Group Managing Director, Datuk Ng Yih Pyng; WWF-Malaysia Senior Director of Partnerships Tay Mooi Geok; and WWF-Malaysia Manager of Corporate Partnerships, Ashley Emmanuel.
The MY Flora Gold Coins is now available at all Tomei outlets nationwide. Tomei is also hosting an exclusive sales event from 22 to 23 August 2026 at its headquarters on Old Klang Road, Kuala Lumpur where visitors can learn more about the My Flora collection.
The post Tomei Launches Malaysian Flora Gold Coin Collection & CARE Fund Campaign in Continued Support of WWF-Malaysia’s Conservation Efforts appeared first on WORLD OF BUZZ.
