If you’re ticking off Christmas shopping, I’ve found the best Black Friday deal on the much-loved Toniebox.
The clever little audio player is adored by children of all ages, from babies discovering nursery rhymes to older children enjoying independent listening. It’s screen-free, simple enough for toddlers to use on their own, and comes with adorable character figures (known as Tonies) that bring stories and music to life. It’s no wonder it’s an IndyBest favourite, appearing in nearly every one of our age-based gift guides for children – often topping the list.
As a parent to a three-year-old myself, I can vouch for how loved this tiny box is. My daughter got her Toniebox for her first birthday and still uses it every day – it’s perfect for bedtime wind-downs, quiet play, or keeping her entertained on long car journeys. And for Black Friday, Tonies is offering 20 per cent off everything, plus a free gift on orders over £20. Keep reading for my top picks.
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Best Tonies Black Friday deals
Tonies Toniebox 2: Was £94.99, now £75.99, Tonies.com
The Toniebox 2 is designed so that it can be used by younger children and adds smart bedtime and wake-up features, plus a dynamic rainbow light ring and compatibility with interactive Tonieplay games, while still working with all existing Tonie figures.
Parenting writer Katie Byrne chose the Toniebox 2 as her best gift for babies, writing: “New for 2025, the Toniebox 2 feels like the ultimate blend of fun and function for babies, encouraging them from an early age to enjoy listening to stories, as well as providing soothing comfort at bedtime.” She added that it’s a gift that’s “built to last” and will “help keep your baby entertained well into their childhood”.
Tonies Toniebox 2 starter set: Was £99, now £79.99, Boots.com
Another great saving on the new Toniebox 2, Boots is offering the chance to snap up the latest version of the audio player alongside Creative Tonie. You can also use the code “TONIES4” at checkout to save an additional 20 per cent when buying a Toniebox and four selected characters. If you want even more figures, use the code “TONIES6” to choose six characters and 20 per cent off.
Tonies Paddington Bear: Was £14.99, now £11.99, Boots.com
The Tonies Paddington Bear figure currently has 20 per cent off at Boots, making it a great value pick for kids. The figurine includes A Bear Called Paddington, which is the first in a series of novels written by Michael Bond, and is narrated for Tonies by Stephen Fry. It’s perfect for bedtime, car rides, or independent playtime.
Tonies 'The Gruffalo': Was £14.99, now £11.99, Boots.com
This deal on the Gruffalo’s Tonies character saves 20 per cent at Boots – but if you’re buying a Toniebox alongside it, you could save an additional 20 per cent, bringing the price down to £9.59. For those that aren’t familiar, The Gruffalo is author Julia Donaldson’s best-selling picture book that follows the journey of a mouse who imagines up a monster to protect himself from bigger woodland creatures. In her review of the best gifts for three-year-olds, parenting expert Luciana Bellini put The Gruffalo Tonie to the test on her little one’s Toniebox. “The Gruffalo Tonie is the brand’s bestseller for three-year-olds, and we can confirm it went down a storm with our mini tester,” she wrote.
Tonies Disney ‘The Incredibles’: Was £14.99, now £11.99, Tonies.com
Looking for a fun new Tonie for your little one? This Disney The Incredibles figure is now reduced. Just pop Mr Incredible onto a Toniebox, and kids can dive into 60 minutes of storytelling magic about the crime-fighting superhero family as they set out to save the world while keeping their true identities a secret.
Tonies Peppa Pig George Pig audio figure: Was £14.99, now £11.99, Tonies.com
Got a little Peppa Pig fan at home? The Tonies George Pig figure is a must-have. Just pop George onto a Toniebox and let the fun begin – kids get nearly an hour of adventures with Peppa, George, and their friends, packed with music, voices, and silly sound effects. Any Peppa fan will be thrilled to hear their favourite characters come to life.
Tonies Disney Winnie the Pooh audio figure: £14.99, now £11.25, Currys.com
Suitable for ages three and above, this adaptation of A.A.Milne’s classic tale of Winnie the Pooh as he hunts for more of his favourite snack, honey, is simply delightful. The adorable hand-painted Winnie the Pooh Tonies figure plays approximately 32 minutes; ideal as a comforting bedtime story.
When is Black Friday?
Black Friday officially takes place on Friday, 28 November, with the sales event running through the weekend to Cyber Monday on 1 December. However, the deals season tends to start much earlier, and the first offers landed earlier this month.
Why you can trust IndyBest reviews
Here at IndyBest, our team of experts track the price of popular products year-round, so we know to spot a genuinely good deal from a dud. When it comes to guiding you through Black Friday deals on the Toniebox, Sarah Jones knows her stuff. As IndyBest’s assistant editor, with nearly a decade of experience testing a wide range of products, she has honed an expert eye for quality, value, and usability.
Beyond her professional expertise, Sarah is a parent herself, giving her firsthand insight into what truly matters when it comes to toys and gadgets such as the Toniebox. She knows how to spot products that are worth the investment and can identify the best deals to make sure shoppers get real value this Black Friday.
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