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KUALA LUMPUR – Great news for Malaysian golf as the Professional Golf of Malaysia (PGM) Tour is back after a two-year hiatus and has been revitalised as the Toyota Tour for the 2023 season.
The tripartite agreement between the PGM Tour and UMW Toyota Motor as the naming partner and MST Golf as the delivery agency was announced at the MST Golf Arena, Gardens Mall today.
PGM Tour president Tan Sri Hamad Kama Piah Che Othman said the Toyota Tour will make full use of the digital space via an informative new website and engaging social media content to reach out to existing golf fans and expand the game’s reach.
He also added the tour will feature a minimum of 10 events with a minimum of one co-sanctioned event with the Asian Development Tour.
“Each tournament will feature elevated prize money for both men and women professionals, as well as aspects that strengthen the tour’s connection to the amateur game,” said Hamad.
“The PGM Tour’s partnership with UMW Toyota Motor and MST Golf is a huge boost to the local professional golf scene.
“The Toyota Tour will ensure an enhanced pathway for the nation’s professionals and aspiring professionals to progress to the regional and world stages,” said Hamad.
Meanwhile, UMW Toyota Motor deputy chairman Takashi Obata said that Toyota is excited to be part of the professional golf scene in Malaysia as the sport shares many similarities with the company’s ideals.
“Our motive to push our limits and our drive for perfection to deliver the best possible performance, all of which are encompassed by the company’s brand promise to ‘Move Your World’,” said Obata.
“Working closely with our esteemed partners, the PGM Tour and MST Golf, we will also be implementing various sustainability initiatives that tie in with the Toyota Environmental Challenge 2050 where we aim to achieve a net positive environmental impact by 2050,” he said.
At the same time, MST Golf chief executive Ng Yap said that the firm is proud to be part of the Toyota Tour, which will drive professional golf in Malaysia to a whole new level.
“The Toyota Tour will be a commercially driven, sustainable tour and our ultimate aim is to be the best domestic circuit in the world.
“One of the main aims of the tour is to bridge the gap between professional golf and amateur golf, thus building a stronger connection to help boost the golf industry as a whole,” said Ng. – The Vibes, January 10, 2023
