Trump admin’s latest trademark gives glimpse into president’s newest venture

PoliticsBusiness & Finance
10 Mar 2026 • 1:39 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • The Trump Organization has filed new trademark applications for logos intended for America's 250th birthday celebrations, aiming to place President Donald Trump at the forefront.
  • Submitted by DTTM Operations LLC, the designs include Trump 250 and a logo featuring fighter jets with Trump's name, slated for use on merchandise like bumper stickers, T-shirts, and golf balls.
  • Separately, the Kennedy Center's Board of Trustees filed a trademark application for The Trump Kennedy Center logo, suggesting its use on various commercial items.
  • These filings align with President Donald Trump's established practice of branding commercial ventures and public institutions with his name, a trend that has accelerated recently.
  • Planned 250th-anniversary events also include a UFC bout, an INDYCAR race, a $100 million 'Arc de Trump,' and a 'Patriot Games' athletic event, alongside the public-private partnership Freedom 250.

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