More than
90% of employees contributed to mangrove restoration, urban farming, greener
living and financial education programmes nationwide
Tune Protect Group Berhad (“Tune Protect” or “the Group”) concluded 2025 with a significant social impact milestone, delivering 2,525 volunteer hours through a series of Corporate Good initiatives focusing on environmental sustainability, food security and financial literacy across Malaysia. Guided by its sustainability vision, In Tune for a Better Tomorrow, the Group mobilised more than 400 employees, representing over 90% of its total workforce, to deliver hands-on programmes that benefited communities nationwide.
Throughout the
year, Tune Protect focused on initiatives addressing on climate resilience,
food security, financial literacy and community wellbeing. By fostering
strategic synergies between employees, media partners, local authorities and
communities, the Group delivered tangible outcomes while nurturing a strong
culture of care and sustainability. Between 2025 and 2027, the company aims to
deliver 6,000 volunteer hours focused on environmental conservation, community
empowerment and support for youth and future generations. This initiative
reflects Tune Protect’s commitment to leaving a meaningful legacy that extends
far beyond its business operations.
“2025 marked an
important milestone in our Corporate Good journey as we progressed towards our
pledge of delivering 6,000 volunteer hours between 2025 and 2027. By mobilising
our people for environmental conservation and financial literacy, we are showcasing
our purpose which extends beyond insurance. Through people and partnerships, we
aim to deliver meaningful outcomes while strengthening our ESG commitments and
creating long-term value for the communities we serve,” said Koot Chiew Ling
(“Koot”), Tune Protect Chief Strategy Officer and Chair of the
Sustainability Committee.
One of the key
highlights of the year was Tune Protect’s collaboration with Harian Metro under
the Titipan Kasih Syawal Harian Metro programme, held on 16 April 2025 at
Pantai Bumi Hijau, Kampung Banting, Sabak Bernam, Selangor. The initiative
brought together a total of 84 volunteers from Tune Protect and 20 volunteers
from Harian Metro, alongside local leaders, authorities and residents, to
address environmental challenges faced by the coastal community.
Tune Protect
volunteers drove environmental restoration by planting 500 mangrove saplings
for coastal resilience and decarbonisation, alongside 70 fruit trees to enhance
local food security. The initiative included a beach clean-up and a 'Kotak
Rezeki' distribution to 30 underprivileged families, culminating in a
festive gathering. The programme delivered both immediate community support and
long-term environmental benefits by strengthening coastal resilience while building
a stronger sense of environmental stewardship among volunteers and
residents.
Volunteers from Tune Protect and Harian Metro planting 500 mangrove
saplings and 70 fruit trees to strengthen coastal resilience and community food
sources.
Food security and sustainable urban
living were strengthened through Tune Protect’s partnership with Sunway XFarms
under the Grow and Give initiative. As part of the programme, Tune Protect
volunteers installed four solar-powered hydroponic units at Medan Jaya
Apartments in Petaling Jaya, supporting community-led urban farming and
long-term food resilience. Since May 2025, the initiative has completed eight
growing cycles, producing 22.4 kilograms of fresh, pesticide-free vegetables
for the Medan Jaya community, with an average yield of 2.8 kilograms per cycle.
Beyond improving access to
nutritious produce, the initiative fostered hands-on learning and shared
ownership of sustainable food practices among residents. With all four
hydroponic units now fully deployed, the project is expected to produce up to
134 kilograms of fresh vegetables and more than 2,600 plants by May 2026,
significantly enhancing food accessibility while strengthening community
resilience.
The programme was carried out across
four sessions in May, July, September and November 2025, mobilising 179 Tune
Protect volunteers who contributed over 1,000 volunteer hours. Volunteers
participated in training sessions at Sunway XFarms on sustainable agriculture
and hydroponic farming methods, alongside hands-on activities such as
harvesting, quality checks, packing produce, and transplanting seedlings. These
efforts resulted in the distribution of 234 vegetable bags to Medan Jaya
residents, together with 234 packs of Sunny Strong, a nutritionist-formulated
multigrain drink produced by Sunway XFarms.
(Centre) How Kim Lian, Group CEO of
Tune Protect, along with Tune Protect volunteers conducting urban farming
training sessions at Sunway XFarms
Tune Protect volunteers and Sunway XFarms during the Grow & Give
hydroponic farming initiative.
Tune Protect also
organised the Tune Protect Free Market: Give and Grow Programme on 21 June
2025. A total of 45 Tune Protectors distributed over 2,000 potted plants,
including both edible and decorative varieties, encouraging visitors to adopt
greener living habits. The initiative attracted steady participation from the
community, reflecting strong public interest in environmental responsibility.
Through the Give and Grow Programme, Tune Protect promotes sustainable
lifestyles and environmental awareness while reinforcing its commitment to
creating positive, long-term community impact.
Tune Protect volunteers during the Tune Protect Free Market: Give and
Grow Programme
Visitors engaging with volunteers while selecting plants at the Give and
Grow Programme.
Tune Protect
continued its efforts for future generations through the Program Celik Kewangan
Harian Metro Bersama Tune Protect, conducted in four schools across Malaysia in
October and November 2025. Participating schools included SK Kampung Baru Si
Rusa (Port Dickson, Negeri Sembilan), SK Jongok Batu (Dungun, Terengganu), SK
Haji Abdullah Sadun (Alor Setar, Kedah) and SK Kampung Tengah (Segamat, Johor).
A total of 39 volunteers engaged directly with students at SK Kampung Baru Si
Rusa, while over 60 employees from Northern, Southern, and East Coast branches
supported activities at the other schools. Interactive Financial Literacy
Corners were set up, featuring budgeting exercises, smart spending tips,
savings guidance, and financial planning activities. Students participated in
games and creative tasks, gaining practical skills that will help them make
informed financial decisions in the future. Through these activities, the
programme not only created an enjoyable learning environment but also
encouraged students to develop essential life skills that would benefit them
well into the future.
Tune Protect volunteers and students at the Program Celik Kewangan
Harian Metro bersama Tune Protect.
Commenting on the
year’s achievements, Koot said, “In 2025, our focus was on purposeful
initiatives that create measurable impact for communities and future
generations. By supporting environmental conservation with social initiatives
like financial literacy and urban farming, we delivered programmes with lasting
community benefits. Guided by our
vision, In Tune for a Better Tomorrow, we remain steadfast in our commitment to
our renewed pledge of 6,000 volunteer hours by 2027.”