Extra tags: data recovery
Veeam® Software, the leader in backup, recovery and data management solutions that deliver Modern Data Protection, today announced that Hong Kong Maxim’s Group (Maxim’s), the leading food and beverage company operating Chinese, Asian and Western restaurants and food outlets in Hong Kong and Macau, mainland China and Southeast Asia has deployed Veeam Availability Suite™ to protect its growing volume of data arising from a rapid increase in business demand.
Maxim’s has seen rapid growth in data volume as it digitized and diversified operations and expanded its footprint across Asia in recent years. This growing volume of data has increasingly provided valuable business insights ranging from customer engagement to business operations. Given the value and importance of this data, Maxim chose Veeam to provide continuous data backup and recovery, resulting in a significant reduction in data recovery times from hours to minutes with a 300% improvement in recovery time objective (RTO), reducing overall backup costs by 50% and minimizing data loss with an improved recovery point objective (RPO) compared to its previous legacy backup solution.
“Data is among our most valuable assets, so data protection is critical to our organization,” said Elton Tsang, Lead of Infrastructure & Governance, Group Information Technology at Hong Kong Maxim’s Group. “Veeam’s backup and recovery solution meet our needs for data protection due to rapid-growing IT demands. It also aligns with
our mission to create high-resilience digital solutions backed by a hybrid-cloud infrastructure.”
“Veeam is happy to have provided Maxim’s with the data protection platform to confidently grow its business while being assured those critical data assets are protected and instantly recoverable. Veeam continuously seeks to help forward-looking enterprises like Maxim’s who seek to seamlessly control, backup, recover and monitor all vital data anywhere in the hybrid cloud,” said Joseph Chan, vice president, Hong Kong, Macau and Taiwan, Veeam Software.
Other benefits gained from adopting Veeam include:
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A hybrid-cloud business continuity strategy and minimized operational risks and business impact from cyberattacks. Maxim’s has already deployed multi-layered defence systems against cybersecurity threats, including ransomware, but reliable data backup is the last line of protection for data recovery and availability to ensure business continuity
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Up to 50% cost savings by using Veeam for scale-out and cloud backup. Moving from tape backup to cloud backup has led to significant backup cost savings, while Veeam has enabled Maxim’s to facilitate future business expansion.
Hong Kong Maxim’s Group upgraded to the latest version of Veeam Availability Suite during a storage architecture revamp in 2021, which brought about two key changes. First, the centralized SAN storage was redesigned as a scale-out architecture to ensure sufficient throughput for huge data volumes and to facilitate future expansion in multiple geo-locations. Second, off-site tape backup was replaced by cloud object storage to improve efficiency. An added benefit was a more environmentally friendly model that helped reduce waste and resources used during the tape backup and offsite transport process.
Maxim’s can also now make use of Veeam’s direct restore feature to the public cloud, with Veeam’s workload mobility being a key feature in enabling the company’s ongoing hybrid cloud adoption. Maxim’s Tsang noted that Veeam solutions are multi-cloud-ready and that Maxim’s is looking to adopt Veeam Backup for Microsoft 365 and container technology to meet future data protection needs.

