VitaHealth partners Watsons to promote JAKIM-certified Halal supplements this Ramadan in Malaysia.
VITAHEALTH has kicked off the holy month of Ramadan with a timely message for Malaysian consumers: when it comes to health supplements, Halal certification is not merely a religious requirement — it is a mark of quality, safety and transparency that every consumer deserves.
The health supplement brand marked the occasion with the launch of its “Pilih Halal, Pilih VitaHealth” campaign, held in partnership with Watsons at Dancing Fish restaurant in Bangsar Shopping Centre. The event was officiated by Dr. KS Beh, Chief Executive Officer of VitaHealth Malaysia and Singapore, alongside Foo Hwei Jiek, Trading Director of Watsons Malaysia. Celebrity television host and actor Fahrin Ahmad and Islamic educator Muallim Muda Shamsul Aiman were also present to lend their support.
The campaign underscores VitaHealth’s ongoing commitment to ensuring its products meet the stringent certification requirements of Jabatan Kemajuan Islam Malaysia (JAKIM). According to the company, Halal compliance is maintained at every stage of the production chain — from ingredient sourcing and product formulation through to manufacturing, packaging and storage.
Speaking at the launch, Dr. Beh emphasised that Halal certification carries significance well beyond its religious context. “Halal is not solely about religious observance. It is also a recognised benchmark of safety, cleanliness, transparency and quality control,” she said, adding that such standards offer assurance to all Malaysians who prioritise product quality, not just Muslim consumers.
The campaign arrives on the back of a strong endorsement of VitaHealth’s Halal credentials. The brand was named Platinum winner of the SOBA Best Halal Product Award in 2025, an accolade that Dr. Beh said validates the company’s sustained focus on product integrity and consumer trust.
Founded in 1947, VitaHealth brings over 70 years of industry experience to its range of JAKIM-certified health supplements, which are formulated to address a wide spectrum of health needs across different life stages. As an Australian-owned brand and subsidiary of Vita Life Sciences — a company listed on the Australian Securities Exchange — VitaHealth operates to global quality benchmarks while serving regional markets.
The partnership with Watsons is central to the campaign’s reach. With more than 750 stores across Malaysia, Watsons provides the nationwide retail footprint needed to make Halal-certified supplements accessible to consumers in every corner of the country.
Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer of Health and Beauty Asia at AS Watson Group, said the collaboration reflects a shared set of values between the two brands. “Our collaboration with VitaHealth reflects our shared responsibility to provide accessible Halal-certified health solutions that meet the evolving needs of Malaysian consumers,” she said. “We are honoured to partner with brands that uphold high compliance standards while supporting healthier communities.”
VitaHealth’s full range of Halal-certified supplements is available at Watsons stores nationwide.
