- Walmart is introducing in-store beauty advisers to offer personalised tips and product recommendations to customers.
- The retail giant plans to roll out these “beauty experts” to over 400 of its 4,600 US stores by the end of the year, following a pilot in Arkansas and Texas.
- This initiative is part of a wider strategy to upgrade Walmart's merchandise and store ambience, aiming to attract higher-income shoppers.
- The move helps Walmart compete in the $129 billion US beauty and personal care market against rivals like Target and specialty chains.
- Beauty departments are also being moved to the front of stores and updated with displays showcasing social media trends as part of 650 planned remodels.
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