- Waitrose has unveiled its Christmas 2026 advert, featuring the return of Keira Knightley and Joe Wilkinson in a sequel to The Perfect Gift.
- The plot centres on Knightley's character preparing to marry love rival Hugo Bunty-Griffin, played by Alex Hassell.
- Joe Wilkinson's character, Phil, attempts to intervene, with a beef Wellington standing between Knightley and the wrong man.
- But can a romance first sparked over the Waitrose cheese counter win out, or is Phil about to eat a very large slice of humble pie?
- It follows the release of festive adverts from John Lewis and M&S, the latter featuring James Norton as Santa Claus.
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