Watsons Malaysia introduces Tru Niagen®, a science-backed NAD+ supplement designed to support cellular health, energy and healthy ageing
WATSONS Malaysia has launched Tru Niagen®, a NAD+ supplement from the United States, now available exclusively through the retailer.
As it is trusted in key markets including the US, Hong Kong, Singapore and China, Malaysia has become the latest destination to access this advanced innovation in cellular health.
At the centre of Tru Niagen® is Niagen® (Nicotinamide Riboside Chloride), a patented and clinically studied NAD+ precursor. NAD+ (Nicotinamide Adenine Dinucleotide) is an essential coenzyme present in every living cell, playing a critical role in cellular energy production, DNA repair and cellular resilience.
As NAD+ levels naturally decline with age – dropping by as much as 65% between the ages of 30 and 70 – targeted supplementation has become increasingly relevant for those seeking to support long-term vitality and healthy ageing.
Watsons Malaysia Managing Director and AS Watson Group Health & Beauty Asia Chief Operating Officer Caryn Loh stated that the company is committed to making trusted, science-backed health innovations more accessible to Malaysians.
“The exclusive introduction of Tru Niagen® reinforces our role as a trusted health and wellness partner, empowering our customers to take a proactive approach to ageing well, maintaining vitality and living better every day,” she said.
Adding scientific weight to the launch, Niagen Bioscience Chief Scientific Advisor, Dr Charles Brenner highlighted the fundamental importance of NAD+ in overall health.
“NAD+ is fundamental to how our cells produce energy and repair themselves. As we age, declining NAD+ levels can affect cellular efficiency. Tru Niagen®, powered by patented Niagen®, is designed to increase NAD+ levels in a scientifically validated way, supporting cellular health and overall vitality from within,” he said.
Tru Niagen® is powered by Niagen®, one of the most widely researched NAD+ precursors globally.
Designed for high bioavailability, Niagen® enters cells efficiently and converts into NAD+, supporting the body’s natural energy processes.
Nicotinamide also plays a role in helping the body utilise energy from food, contributing to daily vitality and general wellbeing.
The ingredient is supported by global regulatory approvals, including Malaysia’s National Pharmaceutical Regulatory Agency (NPRA).
In today’s fast-paced lifestyles – often marked by stress, poor dietary habits, sedentary routines and environmental factors – NAD+ depletion can occur more rapidly.
Tru Niagen® offers a simple and convenient daily solution to support energy utilisation, cellular health and overall wellbeing from within.
The launch also revealed Malaysian squash legend Datuk Nicol David, as a Friend of Tru Niagen®.
Sharing her personal journey with health and longevity, she stated that throughout her career, maintaining energy, resilience and recovery had always been essential to performing at her best.
“Today, my focus is on long-term health and staying active for years to come. Tru Niagen® supports that journey from within, helping me stay energised, resilient and ready for whatever comes next,” she said.
Tru Niagen® Nicotinamide Riboside Chloride 300mg (30 vegetable capsules) (MAL25076046NC), priced at RM289.00, is Halal-certified. Designed for daily consumption, it supports daily vitality, general health and wellbeing, and energy utilisation from food. Tru Niagen® is now available exclusively at Watsons Malaysia stores nationwide and online.
To learn more, visit www.watsons.com.my or head to your nearest Watsons store.
