Agrobank handed out one motorcycle a day for ten days, along with 150 smaller prizes including electric scooters, gold wafers, and electrical goods. The giveaways were part of the bank’s AgroMAHA campaign, which ran from 28 August to 6 September.
The prizes were presented at MAHA, the Malaysia Agriculture, Horticulture and Agrotourism show held every two years at the Malaysia Agro Exposition Park Serdang. The ten-day event brings together the agriculture industry, from livestock and produce to farm machinery and food. This year it drew 5.02 million visitors, past its four million target, with about 2.01 million of them young people. Agrobank was the main sponsor.
The same ceremony saw six Agrobank customers collect a Proton X50 each. They were the winners of the monthly draws under a separate campaign, Mega Million 3.0, which ran from November 2025 to April 2026.
Participating vendors were also part of a separate Agrobank contest. The five stalls with the highest DuitNow payment volumes shared RM200 in daily cash prizes, while two more motorcycles were awarded to the top performers at the end of the show.
But there was more going on at the Agrobank booth than prize giveaways. Over the ten days, close to 500 stallholders signed up to take payments by QR. We spoke to three Agrobank executives at the show about how the bank was encouraging visitors to save, plan their finances, and use digital payments.
Saving And Planning Around Farming Income
We started by chatting to William Ang, Department Head of the Wealth Management Department at Agrobank, about what financial planning looks like for people working in agriculture.
Ang told us Agrobank’s approach covers “wealth creation until wealth preservation”. That means helping customers build savings, protect their finances through insurance and takaful, and plan how their assets will be distributed after they die.
He said MAHA was a useful place to have those conversations because it brings much of the agricultural community together, along with members of the public who may have little reason to visit a branch on a normal day.
One thing that stood out from our conversation was how different farming income can be from a regular monthly salary. Harvests, market prices, and seasonal work all affect when money comes in, so a large payment after a harvest may need to cover expenses for several months.
Ang’s advice was to work on savings, protection, and longer-term financial plans while the money is available. “If you fail to plan, you plan to fail,” he said.
Building A Saving Habit
We also sat down with Mohd Khairani Bin Kamaludin, Section Head of the Wealth Management Department, to talk about how Agrobank was encouraging visitors to start saving.
Fazly pointed to Agro Korban-i, which lets customers gradually save towards their ibadah korban. The minimum amount for korban in 2027 is RM800, so customers can put money aside over time rather than having to find the full amount at once.
Agrobank was also promoting a savings product for students and young people. During MAHA, customers who deposited RM150 could receive a special figurine.
Fazly explained that the savings campaigns were linked to the motorcycle giveaways too. Customers who deposited RM100 into Agro Korban-i, for example, received one lucky draw entry. Other deposit campaigns, including Mega Million and Mega Combo, also gave customers the chance to enter the motorcycle draw.
“We want to inculcate saving habits,” Fazly told us. The idea was to use MAHA to get visitors saving regularly, rather than only when they have something specific to pay for.
Almost 500 Traders Started Taking Payments By QR
Agrobank was the main payment provider at the show and signed up close to 500 vendors to accept DuitNow QR, working with PayNet to keep transactions running throughout the ten days.
For RM199, traders received a package covering a debit card, internet banking, a DuitNow QR code, and a QR soundbox. The soundbox announces incoming payments, so sellers can hear when money comes in without constantly checking their phones. The QR code can accept payments from customers using different banks and e-wallets.
When we spoke to Mohamed Fazly Bin Haji Mohamed Jamil, Section Head of the Deposit Department at Agrobank, he told us the intention was to get traders using their accounts for more than just receiving payments. Once sales money was deposited, vendors were encouraged to use internet banking to pay suppliers and workers as well. He said the point of going cashless was that “businesses do not need to worry about holding cash or finding the nearest ATM”.
Banking Services Built For The Agriculture Sector
Agrobank was set up by the government to provide banking and financing services to farmers and businesses in the agriculture sector. At MAHA, it spent ten days getting traders set up with digital banking.
The motorcycles and Proton X50s may have drawn the crowds, but the bigger aim was getting traders and other visitors set up with an account and a DuitNow QR code.
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