
KSI has added football ownership to his expanding portfolio after becoming a shareholder in Dagenham & Redbridge.
The YouTuber, boxer, and entrepreneur confirmed his investment in the East London club as a strategic partner.
The announcement has renewed attention on both the non-league side and the scale of KSI’s financial success. His latest move continues a career that has stretched across entertainment, sport, and business.

KSI’s net worth and business ventures explained
KSI, whose full name is Olajide Olayinka Williams Olatunji, initially gained prominence on YouTube through gaming videos and collaborations with the Sidemen group.
Over time, he expanded his profile into music, boxing promotions, and commercial ventures.
Estimates cited by Celebrity Net Worth place KSI’s fortune at approximately £75 million. The 32-year-old has generated significant income through digital content, sponsorship deals, and business investments.
He co-founded Misfits Boxing and holds ownership stakes in several brands, including Prime Hydration and XIX Vodka.
KSI has also appeared on television programmes such as Britain’s Got Talent while maintaining a social media following exceeding 50 million across platforms.
KSI becomes shareholder in Dagenham & Redbridge
Dagenham & Redbridge confirmed that KSI has joined the club as both a shareholder and strategic partner.
The development follows a wider takeover involving the Happy Fan Group aimed at increasing the club’s global profile.
KSI described the investment as a personal milestone tied to his passion for football. He outlined his ambitions for the club in a message directed at supporters.
“I’m so excited to start this journey. It’s gonna be a rollercoaster for sure, but I hope to bring Dagenham and Redbridge back to the glory days.”
“Reaching the Premier League would be a dream. And I believe it is 100% doable. It will take a long time, so to the Daggers fans, please be patient.”
Dagenham & Redbridge play their home matches at Victoria Road in East London. The club currently competes in the National League South while aiming to climb the English football pyramid.
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