Beauty fans, gather around because the Boots January sale is here. While New Year shindigs are all about midnight kisses and resolutions, we’re here to deliver the more pressing news that the prices of all your favourite skincare, make-up and haircare products have been slashed. That means you can take advantage of super savings on all the treats you’ll need for your 2025 self-care moment in the annual start-of-the-year sale.
Plenty of brands are reduced as part of the event and, whether the new year has you lusting for lip oils or all the festive family gatherings have you wiped of face wash (that sister needs a talking to...), you can rest assured Boots’ smörgåsbord of beauty goodies will have something to tickle your fancy.
As someone who’s worked the sales event for quite a few turns around the sun, I know where to find the best bargains and the most-lusted-after products. So scroll on for my beauty expert intel, plus the best deals live to shop now.
Why trust IndyBest’s coverage of the Boots January sales?
Within all our January sales guides, we curate edits of products we’ve tested ourselves and only feature brands we know and trust. You can rest assured there’ll be no naff formulas, no beauty gift sets with filler products and sample sizes and no hiked-up, artificial deals.
As The Independent’s beauty writer, I’m always monitoring the costs of best-selling make-up, skincare and haircare – not just in the pre-sales last week of December. That means that I’ve got an extra keen eye for a good (or exaggerated) deal and, having covered sales events for years, you can trust my selections.
Best deals in the big Boots January sale
Fitbit Inspire 3: Was £84.99, now £58.99, Boots.com
One of the best fitness trackers around, the Fitbit Inspire 3 has £25 off this January. The slim, lightweight and comfortable health tracker is designed to be worn around the clock, monitoring your activity levels during the day and your sleep quality as you snooze. It’s ideal for tracking progress towards your fitness goals in the new year and connects to your phone to give you reminders, take calls and see messages on your wrist.
Marc Jacobs Daisy wild, 30ml: Was £60, now £51, Boots.com
A renowned scent in the world of perfume, Marc Jacobs’s original daisy fragrance is equal parts fresh and floral, not to mention being so adored that it prompted a review of every Daisy iteration. In Lucy’s review of the new iteration, Wild, she said: “While you might think of the term ‘wild’ as something more earthy and botanical, Marc Jacobs’s approach to ‘wild’ is all flowers and springtime meadows.” Now, you can save nearly £10.
Dyson airstrait straightener in onyx and gold: Was £449.99, now £399.99, Boots.com
Right now, there’s an impressive £50 saving on Dyson’s coveted airstrait straightener. In her review of the hair tool, eCommerce editor Eva Waite-Taylor said it “somehow made [her] thick, weighty locks feel light and healthy”. She added that the finish also appeared “much more natural” than a professional blow-dry.
Oral-B pro 3 electric toothbrush: Was £100, now £35, Boots.com
Dubbed The Independent’s best electric toothbrush in gadget expert Steve’s guide, the Oral-B pro 3 features gum pressure control plus an impressive battery life that lasts for more than two weeks. After testing the device for several weeks, Steve found it has “everything you need with none of the frills”. He praised how it left his teeth feeling “fresh and thoroughly scrubbed” and enjoyed the affordable price point – made even more accessible now with a whopping 65 per cent off.
Philips sonicare cordless power flosser 3000: Was £119.99, now £69.99, Boots.com
Our expert’s favourite tried and tested power flosser is now more than 40 per cent off thanks to Boots. Our tester and home appliance expert Siobhan gave this flosser the top spot in her review of the best water flossers thanks to its speed and efficiency. Siobhan wrote: “When using the quad stream nozzle, we could finish cleaning even faster as the flow is separated into four water jets, which cover more surface area between teeth in less time.” She added that the results meant her mouth “never felt cleaner”.
Drunk Elephant littles: Was £70, now £35, Boots.com
A five-piece set that proved extremely popular in the Christmas rush last year, Drunk Elephant’s gift set is chocka with brand best-sellers and even includes a handy toiletry bag. My favourite of this quintuplet has to be the B-hydra intensive hydration serum – when I tested it in my guide to the best hyaluronic acids, I found that “it was creamy and comforting and left [my] skin looking dewy.” With this half-price deal, I’ll be racing to the checkout.
Liz Earle natural shine haircare trio three-piece gift set: Was £48, now £32, Boots.com
Liz Earle skincare is – of course – a huge hit with IndyBest readers (myself included), but how much do you know about the brand’s haircare range? If you’re a scalp health fanatic then let me put LE’s botanical shine shampoo on your radar. With moisturising shea butter and shine-enhancing apple extract, the formula is designed to effectively cleanse the scalp without stripping, all the while imparting your strands with a heavenly essential oil aroma. Paired with the nourishing potion of blue sea kale and melon oil in the conditioner, plus the hair oil, your locks will look and feel luscious...for £10 less than usual.
Laneige lip sleeping mask berry: Was £21, now £16.80, Boots.com
The Laneige lip sleeping mask is my one and only when it comes to lip hydration in the colder months. This, the berry iteration, is the sort of flavoured balm that I crave throughout the day and – though I needn’t, thanks to its long-wearing formula – end up reapplying again and again just to get a whiff of its candy-sweet scent. Yes, it’s really that good, and with 20 per cent off it’s even better.
When does Boots’ January sale start?
The big Boots sale – as the retailer brands its January deal celebrations – is live now. Given that Boots combines its January and Boxing Day bonanzas, the event actually kicked off online way back on 24 December. In-store, it began on 26 December as usual, continuing through the end of the month and into January. Now, as we march into the New Year, the reductions persist and –the clincher – get even better (see below).
When will the Boots January sale finish?
As mentioned, the Boots January sales combine with the brand’s Boxing Day celebrations, finishing towards the middle to end of the first month of the year. In fact, it’s now (in this second half of the sale) that Boots has been known to offer up to 70 per cent off. That said, the longer the savings go on, the less stock remains – so if you’re after leftover gift sets and star gifts from December, don’t hesitate.
My tips for shopping the Boots January sales, as a beauty expert
If you’ve been eyeing up a moisturiser, shampoo or perfume (to name but a few of the goodies included in the sale), you’ll want to log into the Boots app or website as soon as possible so that you can cash in on those all-important advantage points and save time at the checkout. Plus, if you made note of the pre-sale prices of any desired products, make sure to check them against the brand’s reductions, lest you end up paying more in the sale with falsely inflated discounts.
Looking to swing into the new year with smooth skin and a touch of glam? Browse the best beauty subscriptions today.
