- New government rules are being introduced to crack down on unwanted and misleading subscriptions, aiming to save consumers approximately £400 million annually.
- The regulations, expected by Spring 2027, will make it easier to cancel subscriptions, prevent silent rollovers onto expensive contracts, and ensure companies are transparent.
- Key benefits for consumers include clear information before signing up, reminders before free trials end or contracts renew, and straightforward online cancellation options.
- A new 14-day cooling-off period will be implemented after a free or discounted trial ends, or when a 12-month or longer contract automatically renews; this could save consumers an average of £176.
- Consumer protection minister Kate Dearden stated the rules are designed to give consumers greater control over spending and are being introduced next year to allow businesses time to prepare.
