The Premier League will launch its own direct-to-consumer streaming platform in Singapore next season.
The move represents a significant shift in how English top-flight football is delivered overseas. Rather than relying solely on traditional broadcast partners, the league will test a model that places matches directly into the hands of subscribers.
The project is also being viewed as a potential template for global expansion.
Premier League Plus Singapore launch confirmed
As reported by Financial Times, the Premier League will introduce its own streaming service in Singapore for the 2026-27 season.
The platform, branded Premier League Plus, will function as a Netflix-style subscription app offering access to all 380 league matches, alongside additional programming and league-produced content.
The announcement was made by Premier League chief executive Richard Masters at the Financial Times Business of Football Summit in London.
He described the rollout as the result of a long and carefully evaluated process, with Singapore selected as the first market for the experiment.
How Premier League Plus changes the broadcast model
The launch signals a departure from the league’s long-standing practice of selling bundled rights packages to third-party broadcasters. However, existing domestic agreements, including those with Sky Sports and TNT Sports in the UK, remain unaffected.
Instead, the Singapore rollout will act as a controlled test of whether a fully in-house distribution model can succeed commercially.
Other major sports leagues, including the NFL, NBA, Major League Baseball and Formula 1, have already established their own streaming ecosystems, giving fans direct subscription access.
If the Singapore experiment proves viable, the Premier League could look to replicate the structure in additional territories.
That possibility would mark one of the most significant strategic shifts in the competition’s global media strategy since the formation of the league in 1992.
For now, all eyes will be on how fans in Singapore respond when Premier League Plus goes live next season.
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