- Consumer group Which? has warned that shoppers are facing a "double whammy" of massive price rises and product shrinkage for Easter eggs this year.
- Some Easter eggs have seen their price per gram increase by up to 44 per cent, with a Galaxy Milk Chocolate Extra Large Easter Egg at Asda cited as an example.
- While overall food inflation has decreased, the cost of chocolate has surged by 9.7 per cent, which manufacturers attribute to poor cocoa crop yields due to climate change.
- Which? advises consumers to check the unit price (price per 100g) on shelf labels to compare deals effectively and suggests discounters like Aldi and Lidl for better value.
- Mars Wrigley stated that rising cocoa costs necessitated changes, while Tesco argued that Which?'s analysis did not fully account for Clubcard prices available to customers.
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