In the rapidly evolving landscape of social media, platforms such as TikTok and Instagram have emerged as dominant players. These platforms have adapted to the ever-changing demands of consumers and businesses, revolutionizing the way we engage with audiences and promote brands.
One notable trend in recent years is the effectiveness of short-form video content, which has proven to be a powerful tool for drawing attention to brands and attracting new customers. Here are five compelling reasons why marketing on Instagram and TikTok should be your top priority.
1. Word of Mouth Referrals on Steroids
Word-of-mouth referrals have always been a valuable way to gain new customers. However, the traditional method of telling a friend about a great experience has its limitations. Social media takes word-of-mouth referrals to a new level.
Imagine sharing a highly engaging and valuable post on your Instagram or TikTok, which is then seen by 500 people. Ten of those individuals decide to share it with their friends. With one piece of content, you've been referred to 10 new people, effectively amplifying your reach and making a significant impression on potential customers.
2. Stay Top of Mind and Tip of Tongue
Marketers understand the importance of staying top of mind. It was once believed that a consumer needed seven "touch points" before making a purchase, but recent research suggests it might take up to 12 touch points.
Daily social media marketing helps you stay top of mind and at the tip of your audience's tongue. When it's time for them to make a decision, your brand will be the obvious choice due to your consistent online presence.
3. Cost-Effective Reach
The average person spends over two hours per day on social media. This represents a golden opportunity for marketers.
Moreover, direct messaging (DM) capabilities on these platforms are underutilized. DMs provide a personal and direct way to connect with your audience, allowing you to build a deeper affinity with your followers. Who doesn't appreciate a personal touch?
4. Virality
Viral content is the dream of every business. Social media's reach is unparalleled, and platforms like TikTok's "For You Page" and Instagram's "Reels" feature are designed to promote content virality.
Businesses that leverage new features on Instagram and hop on trending TikTok challenges are the ones that gain long-term success.
5. An Alternate to a Website
While websites still have their place, they aren't as essential as they once were. Instagram and TikTok effectively serve as search engines in their own right. Users no longer need to find your website to establish your brand's legitimacy. By consistently producing high-quality, valuable content, your social media pages can fulfill this role.
Consider Business Blurb, a rapidly growing entrepreneurial media giant that garners millions of impressions across its social channels without relying on website traffic.
In conclusion, growing your presence on social media may not be an overnight success, but it's a strategy that holds great potential. By getting creative, understanding your target audience, and delivering what they desire, you can effectively market your business on Instagram and TikTok.
These platforms provide unique and powerful opportunities to expand your reach and connect with a vast audience in today's digital age.
Kamarul Azwan is a content creator under the Newswav Creator programme, where you get to express yourself, be a citizen journalist, and at the same time monetize your content & reach millions of users on Newswav. Log in to creator.newswav.com and become a Newswav Creator now!
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