Win FIFA World Cup Trip With Shopee and adidas

Football fans in Malaysia now have a chance to turn their passion into a real experience.

The Shopee FIFA World Cup trip campaign gives users an opportunity to win an all-expense-paid trip to the FIFA World Cup 2026 in the United States. The campaign, done together with adidas, runs until 8 May and is part of Shopee’s broader shopping and rewards push.

How the Campaign Works

The entry process is simple and designed for daily participation.

Users can open the Shopee app and access the Tap & Win feature directly from the homepage. By playing daily, they can collect “golden tickets” which increase their chances of winning.

There are also ways to boost participation. Shopee VIP subscribers receive more daily taps, while users who purchase adidas products on the platform can unlock extra chances as well.

This creates a mix of shopping and engagement, where activity on the platform leads to more rewards.

More Than Just a Giveaway

The campaign is not only about the grand prize.

It is part of Shopee’s Football Festival, which runs until 26 July. During this period, users can find official 2026 national team jerseys, exclusive merchandise, and football-themed products.

Fans can also upgrade their viewing experience at home. From 4K TVs to accessories and even food deals, the campaign connects different parts of the shopping journey into one theme.

This approach turns a simple promotion into a broader lifestyle campaign around football.

Added Benefits for Shopee VIP Users

Shopee VIP plays a key role in this campaign.

Subscribers get more daily chances to participate, along with extra rewards such as Shopee Coins. They also enjoy additional savings through vouchers, free shipping, and early access deals.

For frequent users, these benefits can increase both savings and chances of winning.

Supporting Malaysia’s E-Commerce Engagement

Campaigns like this show how e-commerce platforms are evolving.

Instead of focusing only on discounts, platforms are creating interactive experiences. Games, rewards, and partnerships with global brands help keep users engaged for longer periods.

This also benefits sellers and partners, as higher engagement often leads to more activity on the platform.

A Growing Trend in Digital Campaigns

Gamified shopping is becoming more common.

By combining entertainment with shopping, platforms can reach users in a more engaging way. It also encourages repeat visits, as users return daily to increase their chances.

For consumers, it adds a layer of excitement beyond regular purchases.