Manchester United executive vice-chairman Ed Woodward insists he doesn't care about being famous.
Woodward has the bore of the brunt of criticism from the United faithful over his recruitment decisions in recent seasons.
But Woodward says he is committed to turning the club into a successful on and off the field.
"I understand the scrutiny; it's part of the job. And I don't want to be famous and can't be mates with the players," he said.
"But we have to do everything we possibly can to get back to winning the Premier League. We are not successful until we do. Second is not success - we have to win the Premier League."
