- Domino's has launched a new promotion offering customers a $5 discount on orders placed via its redesigned app and website.
- The initiative, which commenced on Tuesday and runs until 30 August, aims to boost engagement with the updated digital platforms.
- This move comes amidst slow growth for Domino's, with US retail sales increasing by 1.9 per cent, half of the previous year's growth.
- The broader pizza industry is facing declining popularity, largely due to increased competition from diverse fast-food options made accessible by delivery services.
- Competitors such as Pizza Hut and Papa John's have also encountered significant challenges, leading to sales or potential sales of their businesses.
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