YEAR of the Horse-themed products have taken center stage as the Lunar New Year approaches for different brands. Phrases playfully echoing the Chinese character for “horse” are paired with imaginative designs, fueling a wave of zodiac-inspired consumption.
This surge of enthusiasm not only brings early festive cheer but also highlights the rising trend of zodiac-themed commerce and the deepening blend of traditional culture with modern business practices, Chinese experts said.
On Sunday afternoon, amid the bustling crowds at Beijing’s China World Trade Center, the Global Times observed that a variety of “horse”-themed products stood out prominently in many stores.
At a prominent spot inside a LEGO store, several newly launched limited-edition sets for the Year of the Horse were displayed on a central table, surrounded by families with children. Sets such as “Fortune Master,” “Galloping Horses Canvas” and “Fortune Firecracker” creatively blend traditional folk motifs with building block art.
A store assistant told the Global Times that these new releases have been selling very well, with the “Galloping Horse Canvas” set being the most popular.
Meters away, at a Pop Mart store, the newly released horse-themed series of “the Golden Gallop” and “Have a Good Run” occupy the most prominent display spot, drawing a small crowd of curious shoppers, a Global Times reporter observed.
The “Have a Good Run” series, the 2026 Lunar New Year Limited Collection for the Year of the Horse, quickly sold out after its launch online on Thursday night.
