Allow me to let you in on a secret, some of the best affordable fashion out there right now hails from the same place you buy your eggs and bread: supermarkets.
The F&F clothing line at Tesco regularly goes viral for its considered and chic womenswear while George at Asda is the UK’s third-largest clothing retailer (yes, it’s even more popular than Zara or M&S). Then there’s Tu at Sainsbury’s, which has garnered nearly 10m views on TikTok and often appears in fashion segments on This Morning.
Whether it’s a Ganni-inspired dress or blouse, trench coats that look four times their price or sub-£20 alternatives to Birkenstock’s Boston clogs, supermarkets are dipping into trends and tempting customers away from the dairy aisle. With jeans and cardigans for just £20, skirts for £14, coats for £40 and shoes for £18, think of supermarket fashion as the grown-up sister to Primark.
It’s safe to say I had my reservations about supermarket clothing – particularly the quality. But a quick peruse around my local Tu section in Sainsbury’s proved me wrong. Not only did its fashion share most of the same materials as high street names – think Zara, Bershka and H&M, but its styles were more inclusive in age and size (most go up to XXL and 22 waist).
To help you dress for the new season ahead, I’ve rounded up the best supermarket fashion you can buy online from George at Asda and Tu at Sainsbury’s, from leopard print mini skirts to bow-front blouses and hero blazers. Better yet, nothing costs more than £38.
Read more: The best Aldi Specialbuys this week
Tu at Sainsbury’s dark barrel leg jeans: £22, Tuclothing.sainsburys.co.uk
Barrel leg jeans are the denim trend to know for autumn/winter, and this pair from Tu at Sainsbury’s is a steal at just £22. The mid-rise waist is teamed with a barrel leg and a slightly cropped hem. Best of all, they come in various lengths for the perfect fit.
George at Asda camel belted trench coat: £38, Asda.com
A trench coat is an outerwear staple throughout autumn, winter and into spring. This style from George has all the timeless signatures, from the collared neck and notched lapels to the double-breasted button fastening and back vent. The camel colourway is a classic choice, slotting easily into your existing wardrobe. For £38, you can’t go wrong.
Tu at Sainsbury’s cream crew neck cardigan: £18, Tuclothing.sainsburys.co.uk
It’s officially knitwear season and the right cardigan can prop up your wardrobe for months to come. This minimalist white style features a regular-cut hem that you can tuck into bottoms, while the button-down fastening leaves plenty of styling options. Complete with a crew neckline, it’s crafted from a recycled polyester and wool blend. The white colourway will go with just about everything but it also comes in a vibrant green or blue for a dopamine hit.
Tu at Sainsbury’s beige buckle faux suede slip on clogs: £16, Tuclothing.sainsburys.co.uk
If a certain viral clog is out of your budget, then opt for these heavily inspired shoes from Tu at Sainsbury’s. Boasting a similar buckle detailing, slip-on silhouette and cork-style sole as the cult Bostons, this supermarket version comes in at less than £20.
George at Asda black picot trim satin midi skirt: £15, Asda.com
Whether styled with chunky knits and loafers for the office or cropped tops and kitten heels in the evening, this black midi skirt will be a wardrobe failsafe. It features an elasticated high-cut waist, on-trend picot trim and flattering midi cut. Resembling something you’d find at a more high-end store, this will undoubtedly become your go-to.
Tu at Sainsburys velvet hourglass blazer: £28, Tuclothing.sainsburys.co.uk
You’d never believe this velvet blazer hailed from Sainsbury’s. Characterised by a fitted, hourglass silhouette (big news for autumn/winter 2024) and elevated by the velvet-effect finish, this is a jacket that will take you from desk to dinner. It’s a chic design that I can’t believe costs less than £30.
George at Asda blue striped tie front puff sleeve peplum blouse: £16, Asda.com
This blouse is a stellar budget alternative to Ganni’s cult bow-front tops – I’m adding it straight to my basket. The peplum hem creates a flattering silhouette when paired with high-waisted jeans and midi or maxi skirts.
George at Asda animal brushed mini skirt: £14, Asda.com
Leopard print has always been neutral in my opinion but it’s back in a big way for autumn/winter 2024. This mini has a playful all-over animal print with a brushed finish and a high-rise waist, that I think will be flattering. Now that the temperature has plummeted, style with tights, knee-high boots and a chunky white knit.
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