- DoorDash has changed its service fee structure, which will now vary based on factors such as delivery distance and order size.
- The company claims that over 70% of recent orders would have incurred the same or lower fees under the new model, with a median saving of $0.78 per order.
- The updated fee system is being rolled out across most of the U.S. starting Thursday, but major markets like California, New York City, and Chicago are initially exempt.
- These changes are intended to better reflect the effort required for each delivery and will not affect how DoorDash drivers are paid.
- DoorDash is introducing in-app features, including a 'Farther Away' label and a detailed breakdown of charges, to provide customers with greater fee transparency.
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