Your face, their data: Who owns it?

LocalTechnology
22 Sep 2026 • 7:00 AM MYT
The Sun Daily
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EVERY day, students walk through university gates with nothing more than their faces. No cards, no passwords and no signatures.

A brief glance at a camera is all it takes to unlock doors, record attendance and verify identity. What once seemed like science fiction has quietly become reality on modern university campuses.

Facial recognition technology is increasingly being adopted in higher education institutions as part of the broader push towards digital transformation and smart campus initiatives.

Advocates argue that the technology enhances security, improves efficiency and offers a seamless user experience. Yet, as the cameras continue to scan faces, a critical question remains: Does greater convenience come at the expense of privacy and personal autonomy?

A recent study conducted among students at Universiti Malaya (UM) under the UM Living Labs Towards Just Net Zero Programme, suggests that while many students appreciate the benefits of facial recognition systems, concerns surrounding informed consent, transparency and data protection remain significant.

For many students, facial recognition technology represents progress. Instead of carrying access cards or remembering passwords, students can enter facilities almost instantly.

The study found that most respondents were familiar with the presence of facial recognition systems on campus and generally viewed the technology favourably. Many cited convenience, speed and ease of access as the primary advantages.

In an increasingly digital world where facial recognition is already used to unlock smartphones, authenticate online transactions and verify identities, its adoption within universities may appear to be a natural evolution. However, convenience alone does not resolve the ethical questions associated with biometric surveillance.

The consent dilemma

One of the most pressing concerns identified in the study relates to informed consent. Although students routinely use facial recognition systems, many remain uncertain about how their biometric information is collected, stored, processed and protected.

Several respondents indicated that they did not feel fully informed before their facial data was captured.

The challenge becomes even more complex when facial recognition is linked to essential campus services. “When facial recognition becomes mandatory for essential services, consent becomes a legal fiction. Students may appear to agree but in reality, they have little meaningful choice,” said a legal ethics expert interviewed as part of the study.

Students themselves echoed similar concerns. In busy campus environments, privacy notices are often overlooked as students hurry to enter buildings or facilities.

As queues form behind them, many simply comply with the scanning process without fully understanding the implications of sharing their biometric information.

This raises an important question: Can consent be considered truly voluntary when participation is effectively required for everyday campus activities?

Unlike passwords, biometric information cannot be reset. If a password is compromised, users can create a new one. If a student identification card is lost, it can be replaced. A face, however, is permanent. This reality makes facial data particularly sensitive.

Many students surveyed identified data breaches, unauthorised access and potential misuse by third parties as their greatest concerns regarding facial recognition systems. “Your face is a non-renewable biological asset. If it is compromised, the consequences are lifelong,” noted a sustainability science expert.

As cyber threats continue to evolve, questions surrounding the long-term security of biometric databases are becoming increasingly important.

A breach involving facial data could have implications far beyond university life, potentially affecting an individual’s privacy and security for years to come.

Supporters of facial recognition technology argue that the benefits are substantial. The technology can help prevent unauthorised access, improve campus security and streamline administrative processes.

Yet, critics warn that universities must avoid normalising excessive surveillance in the pursuit of efficiency. The debate is not about rejecting technology altogether but rather about how it should be implemented responsibly.

Interestingly, students involved in the study were not opposed to facial recognition technology itself. Many supported its use in high-security settings such as campus entrances and restricted areas. However, they also emphasised the importance of maintaining alternative non-biometric options whenever possible.

Their position reflects a broader desire for balance: embracing innovation while preserving individual rights and freedoms.

Building trust through transparency

Experts believe that stronger safeguards are essential if facial recognition technology is to gain and maintain public trust.

Among the recommendations proposed are the establishment of independent oversight mechanisms, regular assessments of privacy and data protection risks and greater transparency regarding how biometric information is collected, stored, accessed and deleted.

Equally important is the inclusion of student voices in decision-making processes. Since students are the primary users of these systems, many argue they should have a meaningful role in shaping policies that affect their personal data.

Trust, researchers suggest, cannot be achieved through technology alone. It must be earned through accountability, transparency and respect for individual autonomy.

Universities around the world are rapidly embracing digital technologies to create smarter, safer and more efficient campuses.

Facial recognition technology will likely remain part of that future. However, the challenge facing higher education institutions is not simply whether the technology works. It is whether it can be implemented in a manner that respects privacy, protects rights and preserves trust.

As campuses become increasingly connected, one reality is becoming difficult to ignore: the most valuable password students possess may be the one they can never change – their face.

The future of smart campuses may ultimately depend not on how much technology universities adopt but on how responsibly they choose to govern it.

Fu Yuxin, Nur Ain Diana and Dr Mohd Salim Mohamed are from the Department of Science and Technology Studies, Faculty of Science, Universiti Malaya. Comments: letters@thesundaily.com

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