YouTube TV quietly expanded its channel lineup this week with several new additions.
The streaming service recently updated its official channel directory to include networks such as HBCU Go, Cars.TV, Pets.TV and TheGrio, which are all part of Allen Media Group.
HBCU Go is a network focused on historically Black colleges and universities. The channel features college sports coverage, documentaries, cultural programming and events centered around HBCU communities.
Cars.TV caters to automotive enthusiasts, while Pets.TV focuses on animal-related content. The Grio, meanwhile, provides news, entertainment and lifestyle programming targeting Black audiences.
The additions appear to be part of a growing partnership between YouTube TV and Allen Media Group, the media company founded by entrepreneur Byron Allen, who also serves as the chairman and CEO of AMG.
In May, YouTube TV renewed its carriage agreement with AMG, ensuring subscribers kept access to The Weather Channel. The agreement also kept Comedy.TV, Justice Central and Recipe.TV on streaming service.
“We are thrilled to extend our partnership with Google by continuing to provide our weather, news, comedy, court, and lifestyle networks to YouTube TV’s millions of subscribers,” Allen said in a statement at the time, according to The Hollywood Reporter.
Emily Washkowitz, YouTube’s head of TV and film partnerships, added, “We are pleased to continue our relationship with Allen Media Group. Our goal is to provide a consistent and diverse lineup for our subscribers, and this renewed agreement helps us maintain that commitment.”
The channel expansion comes after YouTube TV recently began offering lower-cost, genre-specific plans, like Sports and Entertainment, alongside its $82.99-per-month base package of more than 100 channels.
