During a recent media test drive event titled “Tranquility in Motion with Zeekr 009”, Zeekr Malaysia offered more than just a chance to experience its luxurious electric MPV. The company also shared insights into its plans for growth and expansion in the local market.
The Zeekr 009, launched earlier this year, positions itself as a premium electric alternative to established MPVs like the Toyota Alphard and Vellfire.
According to Zeekr Malaysia, early sales trends suggest most buyers are treating the 009 as a secondary or additional vehicle rather than a direct replacement of their existing cars.
Interestingly, customers have shown an equal preference for Phantom Black and Crystal White Pearl, reflecting strong appreciation for the 009’s elegant and minimalist design.
Looking ahead, Alex Bao, Head of Zeekr SEA confirmed that discussions are underway regarding local assembly. This move could eventually include not only Zeekr models but also Lynk & Co vehicles, both now part of the Zeekr Group following Geely’s global restructuring.
Local production is expected to be a key strategy for maintaining competitive pricing, especially once Malaysia’s EV excise duty exemptions expire in Dec, 2025. However it's good to add further that even the current CKD duty exemptions are only till 2027 with no long term plans details thus far.
Zeekr Malaysia also confirmed that it is actively engaging with government stakeholders to explore the possibility of extending these incentives.
The company highlighted that Geely, which also holds a stake in Proton, has invested RM32 billion alongside DRB-HICOM to develop the Automotive High Tech Valley (AHTV) in Tanjong Malim.
Beyond Proton, the AHTV facility could eventually assemble other Geely-owned models, including Zeekr and Lotus. This would help navigate around import duties and taxes through local manufacturing.
While Zeekr’s current focus is on fully electric models, the company acknowledged that hybrid and PHEV offerings are being considered for the future. This would allow for a gradual transition toward full electrification in line with Malaysia’s national EV roadmap.
On the topic of branding, Zeekr addressed its relationship with Lynk & Co. Company representatives hinted that, in Malaysia, models from both brands will likely be unified under the Zeekr name to streamline operations and avoid the cost of managing two separate brand identities.
Another point of interest raised by the media was the Zeekr 009’s water-wading capability. Despite its low ride height, Zeekr assured that the 009 is capable of safely handling water levels of up to 45 cm — an important feature for Malaysian roads prone to flash floods.
With its blend of luxury, advanced technology, and plans for local production, Zeekr is clearly positioning itself as a serious contender in Malaysia’s growing premium EV segment.
The company’s strategy reflects both confidence in the future of electric mobility and a strong understanding of local customer expectations.
