A man who eats passing trains, a giant with ball-crushing strength, a robot striker with the occasional human smile

A man who eats passing trains, a giant with ball-crushing strength, a robot striker with the occasional human smile. On Chinese social media, they are all versions of Erling Haaland, the Norwegian soccer forward.

Fresh from scoring 16 goals to help Norway reach its first World Cup since 1998, the Manchester City striker has become an online obsession, with Chinese fans turning his goals, exaggerated facial expressions, and off-pitch antics into a nonstop stream of viral content.

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