“Our plan was to follow a path similar to Li Ziqi… But in a crowded field, the content struggled to stand out

“Our plan was to follow a path similar to Li Ziqi… But in a crowded field, the content struggled to stand out. ”

As rural content booms online, Lin Yangduo has gone viral promoting village tourism and local products with a formula that makes him deeply uncomfortable.

“My bottom line is not shoot anything vulgar,” said Lin.