Three years in, and MIHAS is still opening doors
Business & Finance
02 Oct 2026 • 2:21 PM MYT
Three years in, and MIHAS is still opening doors. 🚪
At MIHAS Kitchen 2026, we spoke with Desmond Yong, Managing Director of Khee San Food Industries Sdn Bhd, the team behind Fruit Plus. He recalls first joining MIHAS three years ago and how the show has given the brand massive exposure and support since.
For him, branding is a key part of the journey, and the work doesn’t stop here. The team must keep intensifying its efforts to take Fruit Plus further. 🍇
#shanghai #商海 #halalfood #halal
At MIHAS Kitchen 2026, we spoke with Desmond Yong, Managing Director of Khee San Food Industries Sdn Bhd, the team behind Fruit Plus. He recalls first joining MIHAS three years ago and how the show has given the brand massive exposure and support since.
For him, branding is a key part of the journey, and the work doesn’t stop here. The team must keep intensifying its efforts to take Fruit Plus further. 🍇
#shanghai #商海 #halalfood #halal