What comes to mind when you think of agriculture?
Local
18 Sep 2026 • 3:08 PM MYT
What comes to mind when you think of agriculture? 🤔
For many, it may still be the image of farmers working in paddy fields under the hot sun. But agriculture today goes beyond farming, with opportunities in technology, data analytics, digitalisation and innovation.
The sector is evolving, and so should the way we see it.
This was one of the points highlighted by Dr Sarena Che Omar, CEO of PNB Research Institute, who moderated the panel discussion at the launch of our report, 𝘠𝘰𝘶𝘵𝘩 𝘝𝘰𝘪𝘤𝘦𝘴, 𝘍𝘶𝘵𝘶𝘳𝘦 𝘊𝘩𝘰𝘪𝘤𝘦𝘴: 𝘊𝘰𝘮𝘱𝘢𝘳𝘪𝘯𝘨 𝘈𝘨𝘳𝘪𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘈𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯𝘴, 𝘗𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘴, 𝘢𝘯𝘥 𝘊𝘢𝘳𝘦𝘦𝘳 𝘗𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴 𝘈𝘤𝘳𝘰𝘴𝘴 𝘌𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘗𝘢𝘵𝘩𝘸𝘢𝘺𝘴 𝘪𝘯 𝘔𝘢𝘭𝘢𝘺𝘴𝘪𝘢.
Read the full report on our website to learn more.
🔗 ideas.org.my
For many, it may still be the image of farmers working in paddy fields under the hot sun. But agriculture today goes beyond farming, with opportunities in technology, data analytics, digitalisation and innovation.
The sector is evolving, and so should the way we see it.
This was one of the points highlighted by Dr Sarena Che Omar, CEO of PNB Research Institute, who moderated the panel discussion at the launch of our report, 𝘠𝘰𝘶𝘵𝘩 𝘝𝘰𝘪𝘤𝘦𝘴, 𝘍𝘶𝘵𝘶𝘳𝘦 𝘊𝘩𝘰𝘪𝘤𝘦𝘴: 𝘊𝘰𝘮𝘱𝘢𝘳𝘪𝘯𝘨 𝘈𝘨𝘳𝘪𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘈𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯𝘴, 𝘗𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘴, 𝘢𝘯𝘥 𝘊𝘢𝘳𝘦𝘦𝘳 𝘗𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴 𝘈𝘤𝘳𝘰𝘴𝘴 𝘌𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘗𝘢𝘵𝘩𝘸𝘢𝘺𝘴 𝘪𝘯 𝘔𝘢𝘭𝘢𝘺𝘴𝘪𝘢.
Read the full report on our website to learn more.
🔗 ideas.org.my