With 1.6 billion creator accounts now competing for attention, the field has also grown more crowded
World
18 Apr 2026 • 4:00 AM MYT
With 1.6 billion creator accounts now competing for attention, the field has also grown more crowded. Growth in livestream e-commerce, once explosive, has slowed from 41% in 2023 to a projected 16% last year.
For the people working inside it, the shift meant constant adaptation: new platforms, new formats, new pressures, and new ways of being seen. Some built careers in the boom. Others found themselves remaking their lives just to stay visible.
Read more: https://ow.ly/VkQ250YKO6O
For the people working inside it, the shift meant constant adaptation: new platforms, new formats, new pressures, and new ways of being seen. Some built careers in the boom. Others found themselves remaking their lives just to stay visible.
Read more: https://ow.ly/VkQ250YKO6O